Google’s Gmail team spent years working on a new email app that is “designed to focus on what really matters.” And Google recently introduced that new email app to the world: it is called Inbox by Gmail and it carries the tagline “the inbox that works for you”.

"Today, we’re introducing something new. It’s called Inbox. Years in the making, Inbox is by the same people who brought you Gmail, but it’s not Gmail: it’s a completely different type of inbox, designed to focus on what really matters,” said Sundar Pichai, SVP, Android, Chrome & Apps. “When you start using Inbox, you’ll quickly see that it doesn’t feel the same as Gmail—and that’s the point. Gmail’s still there for you, but Inbox is something new. It’s a better way to get back to what matters, and we can’t wait to share it with you,” he added.

Inbox by Gmail – Main Features

• Bundles – Inbox takes similar messages and bundles them together. Purchase receipts are bundled with other purchase receipts, bank statements with other bank statements, promos with other promos and so on. This is similar to Gmail’s categories.
• Create your own bundles – obviously, you are free to create your own bundles.
• Highlights – you don’t have to open messages, because Inbox highlights the important parts. To help you out as much as possible, Inbox will also display useful info that isn’t in the email. If the email is about a trip for example, Inbox can display useful info like the real-time status of your flight.
• Reminders – create custom to-dos and Inbox will make sure you remember to do them. Just as with Highlights, Inbox displays handy info that will help you get things done. This is called Assists. If you created a reminder about calling a store for example, Assists will get the store’s phone number and will tell you if the store is open.
• Snooze – you can snooze messages and reminders. Snooze until later today, snooze until tomorrow, snooze until next week, and more.
• All your stuff – since Inbox runs on Gmail, all your stuff from Gmail is ready to be used with Inbox.

To give Inbox a try, you will have to get an invite. You must send an email to inbox@google.com and request an invite.

In related news, you may want to know that Facebook also introduced a new app. It's called Rooms, it is available for free on Apple's App Store, it can be used to create rooms for whatever interests you.