Google announced that it updated and improved the interface for Google Play and that the fresh new look started rolling out to Android phones and tablets powered by Android 2.2 “Froyo” and newer.

Via Google Play you can get lots of content for your Android-powered device, like fun new games to play on your device or entertaining books to read while on the commute home. Google is committed to make using Google Play as easy to use as possible. Based on this commitment, based on the fact that it wants you to be able to quickly and easily find and purchase content, Google gave Play a new look.

“Today we’ve started rolling out a redesigned Google Play store on Android phones and tablets that is simple, clean and — most importantly — helps you find great entertainment, fast,” announced on Tuesday, Michael Siliski, group product manager for Google Play.

Here is what the new Google Play interface has to offer:

• Bigger image previews for all the content you can get from Google Play (that would be apps, movies and videos, books, games, music, and magazines).
• Similarly themed content is grouped together.
• New recommendations are presented as you move down the page.
• Purchasing content from Google Play has been simplified.

Google Play’s new interface started rolling out worldwide to Android phones and tablets on Tuesday, the 9th of April, 2013. As Google explained, the rollout is expected to complete in the next few weeks.

In related news, it must be mentioned that Google’s not the only company that focused on delivering a better user experience via by enhancing the interface. Dictionary.com recently updated the interface for its free Android app (read more about this here) and Twitter gave its Android app a brand new look and feel (follow this link to find out more).