The 5 Reasons Why You Should Use Kaspersky's New Ad-Blocking iPhone App

Article by George Norman (Cybersecurity Editor)

on 30 Mar 2016

Just like browser-maker Opera and pretty much all of you to be honest, Kaspersky Lab has decided to say no to ads. The security company rolled out a free iOS app called Kaspersky AdCleaner, a powerful ad-blocking app that offers a more enjoyable browsing experience for Safari.

Here are 5 reasons why you should not hesitate and why you should go get Kaspersky AdCleaner for iOS.

1. The first reason is obvious : no ads, duh!



When you’re surfing the web, you don’t want to put up with ads that distract you from the text you want to read, popups that show up out of nowhere, autoplays that prevent you from quickly accessing the information you need, or other nuisances and annoyances of the sort.

Kaspersky AdCleaner ensures you have a clean and enjoyable web surfing experience. No ads, no popus, no distractions!


2. Block online trackers, keep your browsing habits private.



It is a well-known fact when you go online, you’re being tracked. Advertisers say they do this so they can offer personalized and more relevant ads. But the simple truth of the matter is that it’s a privacy nightmare and it’s one of the reasons why you should use Private Browsing and a VPN. After all, who knows where your data might end up or how it might be misused.

Kaspersky AdCleaner puts a stop to online tracking and foils anyone who wants to collect your personal information. Your web browsing behavior and habits remain private.


3. Thanks to AdCleaner, your web browser loads pages faster.



This one’s very easy to explain: your browser wastes time by loading ads; it will load webpages faster when it doesn’t have to load all those annoying ads.

According to Opera, the company behind the eponymously-named web browser, webpages load up to 90% faster when ads are blocked. And according to research by security company F-Secure, page load times can be sped up by as much as 89% by blocking online trackers.


4. You won’t waste your precious mobile data.



Here’s one other thing that’s easy to explain: your browser wastes mobile data every time it loads ads, ads that you don’t want to see anyway. It makes sense to block ads if you’re on a limited internet plan and you can’t afford to waste any mobile data.


5. You’ll put less strain on your battery



The fact that smartphones have to be charged daily is one of those things that just makes me think the landlines of old were better.

When your phone doesn’t have to load ads, it uses less data and, at the same time, it uses less power. The less content the browser has to download, the longer your iPhone’s battery life. It's as simple as that.

Go get Kaspersky AdCleaner for iOS for free from Apple’s App Store. Learn more about it here.


"We at Kaspersky Lab believe that no detail is too small when it comes to Internet security. It is our position that users have the right to choose what to see or not see online," said Alexey Chikov, Senior Product Manager, Kaspersky Lab.

"Filtering advertising with Kaspersky AdCleaner helps to avoid accidentally tapping on advertising banners, which can result in following potentially dangerous links or seeing unwanted content. And finally, this helps to protect the user’s privacy: ad agencies will not be able to track the user’s actions online."



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