Microsoft Uses Siri's Voice to Bash the iPad
Article by George Norman
On 23 May 2013
UPDATE July 10: Microsoft rolled out another commercial that bashes the iPad. This time the ad features a couple of baseball scouts. Find out more here.

Microsoft rolled out a new ad in which it uses Siri’s voice to highlight several things the iPad can’t do. This brings back memories of the famous “Get a Mac” ads that bashed Microsoft’s PCs.


The video above is a new ad released by Microsoft with the aim of promoting Windows 8-powered tablets. While the images roll, a voice similar to Apple’s Siri personal assistant tells you that the iPad does not update like that, can’t do more than one thing at a time, and doesn’t play nicely with PowerPoint. The ad ends with the Siri clone saying that the iPad, the more expensive alternative to a Windows 8 tablet, should just be used for playing chopstics. This is of course a reference to the iPad Mini ad that Apple rolled out in the autumn of 2012.

The Windows 8-powered tablet used in Microsoft’s ad is the Asus Vivotab Smart. If you’re note familiar with the device, here’ a quick look at its main features.

Asus Vivotab Smart – Main Features
  • Intel Atom Z2760 Dual-core 1.8Ghz CPU;
  • 10.1” IPS panel with 1366 x768 resolution;
  • 64GB eMMC of built-in memory;
  • 2GB of RAM memory.
  • 580g light and 9.7mm thin;
  • 9.5 hours extra-long battery life;
  • NFC;
  • 8MP auto-focus rear camera, 2MP front camera;
  • Dual-speakers with SonicMaster audio technology;
  • CMOS sensor;
  • TranSleeve keyboard.

Additional information on the Asus Vivotab Smart is available here.

In related news, Microsoft recently pointed out that tablets are the ideal vacation companion since they can be a good replacement for lots of thing you’re going to need: map, compass, calculator, travel guide, books, movies, music, games for the kinds, and so on. A tablet lightens the load when you have to pack for a summer vacation and makes it simple to work or play while away from home.

The aforementioned Asus Vivotab Smart is one of the 10 tablets Microsoft recommended as an ideal vacation companion.

Tags: Microsoft, Windows 8, tablet, ad, commercial, Apple, iPad, Asus
About the author: George Norman
George is a news editor.
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