Microsoft Uses Baseball and Multitasking to Bash the iPad
Article by George Norman
On 10 Jul 2013
Microsoft is at it again. The company released a new ad that uses a couple of baseball scouts to show how the iPad does not handle multitasking very well. Windows 8-powered tablets on the other hand, they handle multitasking brilliantly – at least that’s the conclusion from the commercial. I’ve embedded it below, so you can see for yourself.



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Microsoft seems determined to prove a point – and that point is that iPads are inferior to Windows 8-powered tablets. Just recently, the company released a commercial entitled “Windows 8: Baseball” that shows how two baseball scouts use tablets to get things done. The one using the iPad loses to the one with the Windows 8 tablet because the latter can “do two things at once without dropping the ball.”

Or to put it in other words, this recently released commercial shows that the iPad is lousy at multitasking while the Windows 8 tablet handles multitasking brilliantly. This is not the first time that Microsoft picks on the iPad for its poor multitasking skills. Back in May the company rolled out an ad that uses Siri’s voice to bash the iPad.

While the images roll, a voice similar to Apple’s Siri personal assistant tells you that the iPad does not update like that, can’t do more than one thing at a time, and doesn’t play nicely with PowerPoint. The ad ends with the Siri clone saying that the iPad, the more expensive alternative to a Windows 8 tablet, should just be used for playing chopstics. This is of course a reference to the iPad Mini ad that Apple rolled out in the autumn of 2012.

Here is Microsoft’s ad that uses Siri’s voice to bash the iPad.



And here is the iPAd Mini ad from autumn 2012.



Getting back to the ad that features the baseball scouts, it must be mentioned that the Windows 8-powered tablet in the ad is a Dell XPS 10. The ad is accompanied by a link to a webpage that shows a comparison between the iPad 32GB 4th generation and the Dell XPS 10 32GB Windows RT. The webpage is home to yet another video that bashes the iPad by using a Siri-like voice.




Tags: Microsoft, Windows 8, tablet, ad, commercial, Apple, iPad
About the author: George Norman
George is a news editor.
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