IE Team and ESPN FC Launch the World Cup Essentials Site
Article by George Norman
On 06 Jun 2014
With the FIFA World Cup just around the corner, Microsoft found another way to promote its Internet Explorer (IE) web browser. The IE Team, in partnership with ESPN FC, created and launched World Cup Essentials, a website described as the “one stop hub for World Cup content.”

“The World Cup is one of sport’s most storied events, and inspires a tremendous amount of passion and loyalty from fans around globe. The World Cup Essentials site will provide an excellent complement to the comprehensive match coverage ESPN will be providing on television and the web. Working with IE allows us to use the power of the modern browser on the web to surround the beautiful game for millions of fans,” said Bryan McAleer, Associate Director, ESPN Marketing.

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The FIFA World Cup is scheduled to kick off next week. I remind you that the event is scheduled to take place in Brazil, from June 12 until July 13, 2014. While football fans see the World Cup as an occasion to cheer for their favorite teams, Microsoft sees the event as an occasion to promote its Internet Explorer web browser.

As part of the Rethink IE initiative, Microsoft’s Internet Explorer Team partnered up with ESPN FC, and they came up with the ESPN FC World Cup Essentials sports hub. Football fans around the world will be able to access lots of useful information about the 2014 World Cup from this recently released sports hub, hub that works wells across all modern browsers and devices but, as Microsoft explained, is perfect for touch in Internet Explorer 11.



For the past few years, Microsoft has been promoting its IE web browser with a variety of projects – Atari Arcade, Contre Jour, Everest: Rivers of Ice, Red Bull Rampage, Assassin’s Creed Pirates, and so on. Microsoft took all these projects and put them together so you can access them from a single location. That single location is Rethink IE, a “showcase of how Internet Explorer is helping to create a web that is fast, beautiful, and perfect for touch.”



Getting back to the FIFA World Cup, I remind you that there’s an official FIFA app for iOS and Android. It was rolled out to the public back in December 2013 and it has a lot to offer.

Official FIFA App – Main Features
  • World Match Centre – live coverage from over 200 national leagues and competitions across the globe.
  • News – the latest news from the football world.
  • World Cup - exclusive official access to the biggest single-sport event in the world.
  • FIFA/Coca-Cola World Ranking - track the official ranking of national teams across both men’s and women’s football.
  • FIFA Explore - insights into FIFA initiatives that support the development of the game and FIFA’s mission to use football to build a better future.
  • Social interaction – support for Facebook, Twitter and the FIFA.com Club is provided.
  • Languages – the app is available in English, French, German, Portuguese and Spanish.
“Our mission is not only to develop the game, but to touch the world and build a better future. With the official FIFA app, we are using mobile technology – the most personal technology ever known – to unite and inspire fans, ensuring they never miss a moment of the beautiful game,” commented FIFA President Sepp Blatter.



Tags: Microsoft, Internet Explorer, FIFA, World Cup, ESPN, ESPN FC, Rethink
About the author: George Norman
George is a news editor.
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