Microsoft Introduces Rethink, a Showcase of IE's Greatness
Article by George Norman
On 24 Jan 2014
For the past couple of years, Microsoft has been promoting its Internet Explorer (IE) web browser with projects like Atari Arcade, Contre Jour, Hunger Games Explorer, Everest: Rivers of Ice, and Red Bull Rampage. All these projects were meant to showcase how much IE improved and how it can provide a beautiful and engaging browsing experience.

Microsoft took all these projects and bundled them together on the recently released Rethink, a “showcase of how Internet Explorer is helping to create a web that is fast, beautiful, and perfect for touch.”


Microsoft put a lot of effort into improving its Internet Explorer web browser. Starting with IE 10, the company set its sights on making IE a browser everyone can be proud to use. And to show just how much IE improved, Microsoft created several projects that offer an innovative browsing experience:
  • Atari Arcade – a modern take on eight classic Atari games.
  • Contre Jour – a highly entertaining game that will have you guide a mysterious create across a hauntingly beautiful world.
  • Hunger Games Explorer – enter the world of The Hunger Games: Catching Fire.
  • Everest: Rivers of Ice – explore the peaks and valleys of the Everest and learn more about the changes in the region.
  • Red Bull Rampage – experience an immersive freeride mountain biking experience.
All these projects are featured on Rethink, a website that Microsoft recently rolled out to the public, a website that is meant to emphasize how “Internet Explorer is helping to create a web that is fast, beautiful, and perfect for touch.”

“Rethink is about where the Web has come from and where it can go with a modern browser like Internet Explorer,” said Microsoft’s Roger Capriotti, Senior Director, Internet Explorer Marketing. We’ve taken a different approach than others by helping create experiences that work well not only with Internet Explorer but across any modern browser and device. People expect their browser to be fast and so do we. But that’s not enough, we’ve also built the best touch-first browser for your tablet. And we’ve made real progress over the past two years with continued gains in market share worldwide. People are starting to ‘rethink’ Internet Explorer as we’ve challenged them to reconsider their outdated perceptions of the browser”.

Tags: Microsoft, Rethink, Internet Explorer, IE, Atari Arcade, Contre Jour, Hunger Games Explorer, Everest: Rivers of Ice, Red Bull Rampage
About the author: George Norman
George is a news editor.
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