Avast Unveils a Brand New Logo that Reflects...
Article by George Norman
On 04 Oct 2016
The biggest news to come from security company Avast is that it recently completed its $1.3 billion acquisition of AVG. As of Monday, October 3, the two security companies function as one – as a single company that prevents around one billion malware attacks, blocks more than 500 million malicious URLs, and foils 50 million phishing attacks per month.

"The combined company now has over 400 million users, more than 40% of the world’s consumer PCs outside of China and the largest consumer security installed base in the world. If they were a country, we would have the 3rd largest population in the world," said Vince Steckler, chief executive officer. “The US is now our number one market with 58 million users. We truly have global reach and are proud to be the most popular choice for security in the world.”

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Aside from the AVG acquisition, Avast had some other exciting news to share: the introduction of a brand new company logo. While we were all focused on the AVG acquisition, Avast replaced the logo it adopted back in 2010 with a new one.

This is the logo that Avast used starting with January 19, 2010.




And this is the new logo that Avast unveiled on September 30, 2016.





Does the new logo have any hidden meaning?

Here’s what Avast said on its Facebook page:

"Protecting you is our passion. By thinking ahead and moving fast, we keep the world texting, gaming, shopping, sharing, connecting and working — without worry. Our new logo reflects our commitment to making your lives easier with the highest performing technology available."

And here's what Robin Selden shared on the Avast blog:

"We opted for an evolution of our brand identity – not a revolution. Our aim was to preserve what we and our customers love about our look, solve the practical issues of past designs, and modernize our brand for the world we live in today. "

Robin Selden continued:

"Timing is everything, and we chose to launch the new logo at the time that we officially joined forces with AVG, our new partners in fighting cybercrime, to symbolize the “new” Avast. An Avast that is more ready than ever for the threats of tomorrow and works every day to outsmart those that want to do you harm online."


Click play on the video below to see the old logo morphing into the new Avast logo.






Tags: Avast, AVG, security, acquisition, logo
About the author: George Norman
George is a news editor.
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