8 New 'Shot on iPhone' Ads Prove the iPhone Doesn't Suck at Taking Pics
Remember the Super Bowl 50, when the Denver Broncos won and people rushed onto the field to celebrate the victory?
Among them was Apple CEO Tim Cook, who used his iPhone to take and share a photo of the celebrations. A very blurry photo that the internet loved to mock.
The photo in question.
If that made you think the iPhone sucks at taking photos, Apple has something to make you think otherwise: a fresh round of Shot on iPhone ads. 8 new 15-second videos that highlight the iPhone’s ability to capture impressive visuals in a variety of conditions. All 8 videos are embedded below.
1. Shot on iPhone by George B.
Inside a car, on a rainy day in LA, with the wipers going up and down.
2. Shot on iPhone by Nicolas D.
A time-lapse video that presents some lovely penguins in Pleneau Bay, Antarctica.
3. Shot on iPhone by Polo S.
More cuteness. This time, a dog running in tall vegetation (probably wheat) in Selfkant, Germany.
4. Shot on iPhone by Craig J.
An angry hippo following a boat in Kasane, Botswana.
5. Shot on iPhone by Keiran W.
Clouds, as seen from an airplane flight between Miami and Curaçao.
6. Shot on iPhone by Mitchell H.
In Rio de Janeiro, Brazil, four guys jump into the water. But the video is in reverse. And in black-and-white.
7. Shot on iPhone by Mirabai M.
Bees. A lot of bees flying around in slow-motion. Video shot in Byron Bay, Australia.
8. Shot on iPhone by John L.
Shot on the beach, at sunset, in Sepang, Malaysia. A video that reminds me of Murad Osmann's "Follow Me" Instagram series.
About Shot on iPhone
Shortly after the introduction of the iPhone 6 and its 8MP iSight camera, Apple launched the "Shot on iPhone" campaign, with the aim of showcasing the iPhone’s photographic potential.
Instead of professionals, Apple used regular iPhone users to create content for the campaign – interesting content that isn’t retouched or edited professionally. Said content was featured online, on TV, in photo books, and on massive billboards in 70 cities across 24 countries.
In related news...
The iPhone’s camera has changed significantly over the years. This infographic shows just how much it changed, starting from the original iPhone and going all the way up to the iPhone 6S and 6S Plus.
Among them was Apple CEO Tim Cook, who used his iPhone to take and share a photo of the celebrations. A very blurry photo that the internet loved to mock.
The photo in question.
If that made you think the iPhone sucks at taking photos, Apple has something to make you think otherwise: a fresh round of Shot on iPhone ads. 8 new 15-second videos that highlight the iPhone’s ability to capture impressive visuals in a variety of conditions. All 8 videos are embedded below.
1. Shot on iPhone by George B.
Inside a car, on a rainy day in LA, with the wipers going up and down.
2. Shot on iPhone by Nicolas D.
A time-lapse video that presents some lovely penguins in Pleneau Bay, Antarctica.
3. Shot on iPhone by Polo S.
More cuteness. This time, a dog running in tall vegetation (probably wheat) in Selfkant, Germany.
4. Shot on iPhone by Craig J.
An angry hippo following a boat in Kasane, Botswana.
5. Shot on iPhone by Keiran W.
Clouds, as seen from an airplane flight between Miami and Curaçao.
6. Shot on iPhone by Mitchell H.
In Rio de Janeiro, Brazil, four guys jump into the water. But the video is in reverse. And in black-and-white.
7. Shot on iPhone by Mirabai M.
Bees. A lot of bees flying around in slow-motion. Video shot in Byron Bay, Australia.
8. Shot on iPhone by John L.
Shot on the beach, at sunset, in Sepang, Malaysia. A video that reminds me of Murad Osmann's "Follow Me" Instagram series.
About Shot on iPhone
Shortly after the introduction of the iPhone 6 and its 8MP iSight camera, Apple launched the "Shot on iPhone" campaign, with the aim of showcasing the iPhone’s photographic potential.
Instead of professionals, Apple used regular iPhone users to create content for the campaign – interesting content that isn’t retouched or edited professionally. Said content was featured online, on TV, in photo books, and on massive billboards in 70 cities across 24 countries.
In related news...
The iPhone’s camera has changed significantly over the years. This infographic shows just how much it changed, starting from the original iPhone and going all the way up to the iPhone 6S and 6S Plus.
