There is now an easier, memory-friendly, in-browser way of going through all the apps, music, podcasts, audio books, and other things the App Store hast to offer; and the best part is that it does away with downloading and installing iTunes (which is not exactly the speediest means one could employ). I am talking about the Google App Engine hosted, and adequately named App Store.

App Store takes the iTunes experience and transfers it to a simple web page, without losing any of the functionality originally provided in the iTunes App Store. You get to see all the apps that are available for sale/download, you get to see the reviews and you have access to directory tree browsing. What you cannot do is purchase app directly – for that you will be transferred to an iTunes link. It is also impossible to redeem gift certificates – feature which is also available only in iTunes.

To my mind, there are several reasons why this site is more than welcomed. First of all, downloading and installing iTunes is not always a possibility – think of Linux users for example, users that switch computers a lot (work, home, girlfriend’s place) and do not have the same software installed on all of them, or countries where the iTunes online store is not available. It gets even worst when you try to install iTunes at work and your computer is locked down and does not allow new software to be installed.

We here at FindMySoft have presented our fair share of iPhone apps (to make cocktails, to view streaming videos, to attach multiple images to outgoing mail, to protect your house and loved ones, to quote Mr. T, to put Craigslist on your iPhone, to listen to internet radio, to massage your body, to detect lies) and more than once we have linked directly to the iTunes Store – which must have been incredibly annoying for those of you that do not have the software installed on your machine, nor do you want to install it.