Zeitgeist 2013: The Year's Top Trending Searches on Google

Article by George Norman (Cybersecurity Editor)

on 18 Dec 2013

As the month of December and as 2013 draws to a close, Google updated its Zeitgeist website for 2013. Google Zeitgeist 2013 takes a look back and reveals the top trending searches on Google this year. Search topics with the largest global increase in search volume include Nelson Mandela, Paul Walker and the iPhone 5s.

“In our annual Year-End Zeitgeist (‘spirit of the times’), we reflect on the people, places, and moments that captured the world’s attention throughout the year. This year marks our most global Zeitgeist to date—with 1,000+ top 10 lists across categories like Trending People, Most-Searched Events and Top Trending Searches from 72 countries,” commented, Amit Singhal, Senior Vice President and Google Fellow.

As it does every end of the year, Google updated its Zeitgeist website. The Google Zeitgeist 2013 website presents the top trending Google searches this year, features an interactive 3D global map that showcases the top search trends of 2013 by day in cities around the world, and lets you check out a Year in Review video. I’ve embedded it down at the bottom of this article, so scroll down if you’re in a hurry!

The death of politician Nelson Mandela had a big global impact – and so did the death of actor Paul Walker. Searches for Nelson Mandela and Paul Walker saw the largest increase in search volume at a global scale.

Global Top 10 Trending Searches of 2013
  1. Nelson Mandela
  2. Paul Walker
  3. iPhone 5s
  4. Cory Monteith
  5. Harlem Shake
  6. Boston Marathon
  7. Royal Baby
  8. Samsung Galaxy s4
  9. PlayStation 4
  10. North Korea

The aforementioned Paul Walker also made the list for top trending searches in the US. Nelson Mandela came in third, and the Boston Marathon bombing came in second.

United States Top 10 Trending Searches of 2013
  1. Paul Walker
  2. Boston Marathon Bombing
  3. Nelson Mandela
  4. Cory Monteith
  5. iPhone 5s
  6. Government Shutdown
  7. James Gandolfini
  8. Harlem Shake
  9. Royal Baby
  10. Adrian Peterson





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