YouTube and UMG to Spawn Vevo Music Site, Sony to Bring Full Length Movies to YouTube
Article by George Norman
On 10 Apr 2009
The Google owned video sharing site YouTube has officially confirmed the fact that it will join Universal Music Group (UMG) in a partnership to come up with a new video music site called Vevo. Vevo will be released later this year (an exact date has not been provided for now) is said to provide a “deeper, more immersive music experience”. In related YouTube news, Sony has confirmed the fact that it wants to bring full length movies to the aforementioned video sharing site.

“We are joining forces with Universal Music Group (UMG) to announce the launch of VEVO, a music and video entertainment hub that will feature UMG’s premium video content. This service will blend UMG's broad catalog of artists and content production capabilities with our video technology and user community -- in other words, we'll provide the technology infrastructure that will power VEVO and host UMG’s extensive library of professionally-created music videos on the new site. This content will be exclusively available through and a new VEVO channel on YouTube through a special VEVO branded embedded player,” explained Partnerships Director with The YouTube Team, Chris Maxcy.


According to Maxcy this is good news for the end users because the partnership with UMG means the agreement that allowed users to create and watch videos that contained UMG sound recordings and compositions has been extended. Maxcy also emphasized the fact that if you like a particular tune, you can purchase it via the Click-to-Buy feature.

In related YouTube news, Sony has confirmed the rumors according to which it was negotiating with YouTube a deal that would allow Sony to post full length movies on the popular Google owned video sharing site. The confirmation was provided by Sony Pictures Television spokesperson Paula Askanas - “We are having conversations with YouTube”, is all she said, despite the fact that numerous people would have liked some additional details. YouTube representatives have not provided any info; they are keeping quiet about it all.

Tags: Google, YouTube, Sony, Universal Music Group
About the author: George Norman
George is a news editor.
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YouTube and UMG to Spawn Vevo Music Site, Sony to Bring Full Length Movies to YouTube
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