YouTube Monday: Announcing the Partner Grants Program
Article by George Norman
On 12 Jul 2010
We at FindMySoft have today shifted all focus on just one popular video sharing site – YouTube – because we have declared today YouTube Monday. We continue our YouTube Monday coverage by reporting that YouTube has announced the YouTube Partner Grants program. As part of this program YouTube will invest a grand total of $5 million in some of its partners. Just to put things in perspective, YouTube has more than 10,000 partners.

Some of these partners do not have a lot of resources and deep financial backing. Still, they manage to come up with incredible videos on a shoestring budget. Via the YouTube Partner Grants program, YouTube wants to offer these partners additional funds for their production budgets. YouTube partners who manage to generate substantial revenues and command an audience that rivals that of network television, will be able to get funds from YouTube Partner Grants – these funds will serve as an advance against the partner's future YouTube revenue share.


“The goal of YouTube Partner Grants is to act as a catalyst by infusing additional funds into the production budgets of a small group of YouTube partners who are at the forefront of innovation. Funds from YouTube Partner Grants will serve as an advance against the partner's future YouTube revenue share. This additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community,” explained Partner Development Manager, George Strompolos.

Strompolos explained that the YouTube Partner Grants program will work like this:
- The YouTube team will look for eligible partners. Factors like video views, subscribers, growth rate, audience engagement and production expertise will be taken into consideration during this search.
- The YouTube team will contact eligible partners and will invite them to submit a grant proposal.
- All grant proposal will be evaluated. Factors like projected performance, distribution plan, marketing plan, cost requirements and appeal to advertisers will be taken into consideration while evaluating the proposals.
- Fund will be transferred to the partner if the grant proposal goes through.

“Our goal is to catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry. YouTube Partner Grants represents another step forward in the evolution of both video and YouTube. Our hope is that through these investments we’ll help nurture talent and bring more great videos to YouTube for all of you to enjoy,” added George Strompolos.

Here are the other articles from today’s YouTube Monday coverage:

Tags: YouTube, Partner Grants Program
About the author: George Norman
George is a news editor.
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