YouTube Launches Vevo Music Site
Article by George Norman
On 10 Dec 2009
When I get the urge to listen to a specific track, I fire up my browser, go to YouTube and search for that that tune or I search for the artist that plays it. Google, who owns YouTube, is well aware of this fact and thought it a good idea to develop a new site that will specifically focus on the user’s interest in music. This new site is called Vevo – it has been announced earlier this year and as of this month it has been officially launched.

“We are happy to launch VEVO, a video site devoted exclusively to music and powered by YouTube. This new destination hopes to redefine the way people watch and engage with music online, as well as change the way the digital and music industries do business with each other. The partnership blends Google and YouTube's leading technology with material from a broad catalog of top artists,” commented Director of Content Partnerships, Chris Maxcy.


You can get started with VEVO on or on

You can watch singer Rihanna give a quick VEVO presentation below.

This summer popular video sharing site YouTube announced that it partnered up with UMG (Universal Music Group) to spawn a new site that would focus on music and music only. This new site would be called Vevo and it would provide a “deeper, more immersive music experience”.

Chris Maxcy, said the following at the time: “We are joining forces with Universal Music Group (UMG) to announce the launch of VEVO, a music and video entertainment hub that will feature UMG’s premium video content. This service will blend UMG's broad catalog of artists and content production capabilities with our video technology and user community -- in other words, we'll provide the technology infrastructure that will power VEVO and host UMG’s extensive library of professionally-created music videos on the new site. This content will be exclusively available through and a new VEVO channel on YouTube through a special VEVO branded embedded player.”

Tags: Google, Youtube, VEVO, Music
About the author: George Norman
George is a news editor.
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