Yodel Studio: Your Chance to Change the Yahoo! Yodel
When I hear the word “yodel” I immediately thing of big, Swiss men in short pants, on top of the Swiss Alps – no I’m not, I like girls just fine! Then I come back to reality and I realize that the Yahoo! Yodel is a bit closer to home. I am sure that you are all familiar with the Ya Hooooo sound – it is after all one of the instantly recognizable parts of Yahoo!
The company has decided to change its “most beloved and recognized assets”. But not by hiring some expert in music – by letting the regular user have a shot at it.
Senior Director, Buzz Marketing, Brian Mullin, comments: “Today, we’re giving the Yahoo! yodel back to the people with the launch of Yodel Studio, a global casting call for the world’s best yodels. Yodelers who take us up on this challenge will personalize and reinterpret our yodel, competing for a chance to be featured in Yahoo!’s new global advertising campaign and on one of the world’s largest stages: the Yahoo! homepage. Your yodel will also be heard through the donation Yahoo! will make to local and global charities of your choice for each yodel submitted (up to $130,000).”
The launch of Yodel Studio is accompanied by live events across the world:
October 13th – New York Times Square, scheduled appearances by Jewel, Pete Wentz, LeAnn Rimes, and Randy Jackson
October 13th - Covent Garden in London, scheduled appearances by Rob Cavallo, Pixie Lott and the X Factor’s Sinitta
October 14th – High Street Phoenix Mall in Mumbai, scheduled appearances by singer Shankar Mahadevan, musical artists VJ Nikhil Chinappa and Shaa’ir + Func
All you have to do is go to Yodel Studio, plug in your webcam, select a background track of your choosing and start recoding your yodel. You may not have a webcam, I realize that. No problem, you can always record your yodel using your video phone or camcorder and upload it to Yodel Studio here.
See a few examples of how the Yahoo! Yodel could be changed here.
The company has decided to change its “most beloved and recognized assets”. But not by hiring some expert in music – by letting the regular user have a shot at it.
Senior Director, Buzz Marketing, Brian Mullin, comments: “Today, we’re giving the Yahoo! yodel back to the people with the launch of Yodel Studio, a global casting call for the world’s best yodels. Yodelers who take us up on this challenge will personalize and reinterpret our yodel, competing for a chance to be featured in Yahoo!’s new global advertising campaign and on one of the world’s largest stages: the Yahoo! homepage. Your yodel will also be heard through the donation Yahoo! will make to local and global charities of your choice for each yodel submitted (up to $130,000).”
The launch of Yodel Studio is accompanied by live events across the world:
October 13th – New York Times Square, scheduled appearances by Jewel, Pete Wentz, LeAnn Rimes, and Randy Jackson
October 13th - Covent Garden in London, scheduled appearances by Rob Cavallo, Pixie Lott and the X Factor’s Sinitta
October 14th – High Street Phoenix Mall in Mumbai, scheduled appearances by singer Shankar Mahadevan, musical artists VJ Nikhil Chinappa and Shaa’ir + Func
All you have to do is go to Yodel Studio, plug in your webcam, select a background track of your choosing and start recoding your yodel. You may not have a webcam, I realize that. No problem, you can always record your yodel using your video phone or camcorder and upload it to Yodel Studio here.
See a few examples of how the Yahoo! Yodel could be changed here.
