Yelp Reviews Available on Yahoo! Search
Article by George Norman
On 18 Mar 2014
Yahoo! recently announced that it entered a partnership with Yelp, the online urban guide and business review site. Consequently, Yelp reviews are now available on Yahoo! Search. Reviews, business info, star ratings, and high-quality photos from Yelp will be displayed by Yahoo! Search when you use the search engine to find more about local business in the U.S. - local stores, restaurants, bars, mom and pop shops, and so on.

“At Yahoo, we’re always looking to build great partnerships to provide a richer experience for our users,” said Anand Chandrasekaran, Senior Director, Product Management. “That’s why we’re especially fired up to add trusted user content from Yelp, bringing more business listings, more photos, and more reviews to the recently-refreshed Local Search and Yahoo Maps experiences. With information and photos for retail chains, mom and pop shops, spas, doctors and hospitals, restaurants, and more, Yelp is a welcome addition to our roster of local content partners.”

Advertising

With the aim of providing a more useful search experience, Yahoo! decided to partner up with online urban guide and business review site Yelp. Why is the Yahoo! – Yelp partnership beneficial to use, the users? Why for the simple reason that Yahoo! Search results now brings up several useful bits of info from Yelp.

Use Yahoo! search to query a local business in the U.S. and you will see that you have access to the following:
  • Reviews submitted by Yelp users.
  • Info about the business you looked up.
  • Star ratings from Yelp.
  • High-quality photos from Yelp, partners, and the businesses itself.

“With local searches making up about 25% of Yahoo’s search traffic, the demand for reliable local information is high, and we’re excited to make this experience even richer for Yahoo users,” said Mike Ghaffary VP Business & Corporate Development. “Across all categories of local business, from dog groomers and day spas to nightclubs and burger joints, trusted content from Yelp’s vibrant community of locals will help Yahoo users decide where to spend their money.”




Tags: Yelp, Yahoo!, Yahoo! Search, partnership, search
About the author: George Norman
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