Yahoo! Reveals the Most-Searched Topics of 2010
Article by George Norman
On 02 Dec 2010
The other day we were reporting that Redmond-based software giant Microsoft put to together a top 10 search queries of 2010, making public the most-searched topics on Bing during 2010. In case you missed it, here’s the top 10 again:
  1. Kim Kardashian
  2. Sandra Bullock
  3. Tiger Woods
  4. Lady Gaga
  5. Barack Obama
  6. Hairstyles
  7. Kate Gosselin
  8. Walmart
  9. Justin Bieber
  10. Free
Today we switch focus on Yahoo!, because Yahoo! has also made public the most-searched topics on Yahoo! during 2010. Here’s Yahoo!’s Top 10 Searches of 2010:
  1. BP oil spill
  2. World Cup
  3. Miley Cyrus
  4. Kim Kardashian
  5. Lady Gaga
  6. iPhone
  7. Megan Fox
  8. Justin Bieber
  9. American Idol
  10. Britney Spears
Yahoo! did not stop there. It provided a few other interesting statistics related to search queries in 2010.

Top 10 Mobile Searches on Yahoo! in 2010
  1. NFL
  2. Lady Gaga
  3. Rihanna
  4. Sandra Bullock
  5. NBA
  6. World Cup
  7. Justin Bieber
  8. American Idol
  9. Winter Olympics
  10. BP oil spill
“While the search topics aren’t vastly different on mobile than PC (five out of 10 were the same, but in different order), we do know that what varies is the type of content consumers want. People use their phones to search for quick, bite-size information on the most popular news of the day. It’s about getting just enough information to keep us informed on the latest trends while we are out and about,” commented Irv Henderson, VP of Product Management with Yahoo! Mobile.


Top 10 Searched Questions on Yahoo! in 2010
  1. How to tie a tie
  2. How to lose weight
  3. How to kiss
  4. How to write a resume
  5. What’s the world’s only immortal animal
  6. Which city has the best tap water
  7. Which natural disaster shortened earth’s days
  8. What is love
  9. What causes lightning
  10. How to boil an egg
Top 10 Search Obsessions on Yahoo! in 2010
  1. iPhone 4
  2. Lindsay Lohan
  3. iPad
  4. Glee
  5. Jersey Shore
  6. Facebook
  7. Bedbugs
  8. Tea Party
  9. Silly Bandz
  10. The Girl With the Dragon Tattoo (series)
As Senior Editor and Web Trend Analyst with Yahoo!, Vera Chan explained, for the top 10 obsessions “we looked at both total search volume and the percentage change compared to 2009.”

For other interesting statistics about what Yahoo! users searched for in 2010, check out the Yahoo! Year in Review site. There you will find top 10 lists that record this year’s pop culture trends and guilty pleasures, as Yahoo! put it.

Tags: Yahoo!, Search, Top 10 searches
About the author: George Norman
George is a news editor.
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