Article by George Norman

On 22 Jul 2009

The fact that Yahoo! has been loosing users in favor of Google’s search engine and the newly released Bing, Microsoft’s would-be decision engine, is not exactly something we were not already aware of. As a matter of fact, when Bing was released it managed to surpass Yahoo! - briefly, but surpass nonetheless. Now Yahoo! is attempting to spruce up its old homepage by redesigning it to be better suited to address your interests.

“After months of testing, listening, adjusting, and testing again, we’re ready to start rolling out a new Yahoo! homepage – one that is tailored to you and your interests like never before. You’ll soon see for yourself. Starting today, anyone living in the U.S. can opt-in to the new page by visiting http://yahoo.com/trynew, and our friends in France, India, and the UK will have access to localized versions in the coming week. We’ll start rolling out to other markets in the next month,” explained SVP of Integrated Consumer Experiences with Yahoo!, Tapan Bhat.


From the image at the bottom of the article you can see how the new Yahoo! homepage looks like. But a screenshot is not enough to let you in on all the new features the site comes with, so here is a detailed presentation of the new features in the all new Yahoo! homepage:

My Favorites – more than 65 apps are available for you to add to your personalized homepage. These app include email providers, content sites, social networking sites, and so on. You can preview, interact and navigate to your favorite sites from one check-in point thanks to these apps.

App Maker – anyone can create an app thanks to the technology Yahoo! provides.

Trend Setter – a snapshot of the most popular searches, Yahoo! buzz insights, and online fun facts.

PC to Mobile Sync – this one is flagged as Coming Soon. Once it gets here it will allow you to take your Yahoo! experience on the PC to your mobile smartphone.

News, For You – the news module can be brought up to the top of the page. This way you will always have easy access to the news that interest you the most.

Social Updates – share your Facebook or MySpace “status” from within the new Yahoo! homepage; get updates about your friends from within the new Yahoo! homepage.

“People are living more of their lives online – in the U.S., the average person visits a staggering 85 sites a month. Whether for the PC or a mobile device, Yahoo! is bringing greater simplicity and relevance to the way people experience the Web. By focusing on what people have told us they want, our new homepage is designed to help them stay on top of what is going on in their world, and in the rest of the world,” commented Executive Vice President of Products and Chief Technology Officer with Yahoo!, Ari Balogh.

You can visit the traditional Yahoo! homepage here.
You can visit the newly redesigned Yahoo! web page here.

In related news, the development team behind Yahoo! instant messaging client for the iPhone has released an update, mainly Yahoo! Messenger for iPhone version 1.2.1, that comes with some great new features, including Push Notification (details here).






Tags: Yahoo!, Homepage, Beta

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