Yahoo! Acquires IntoNow, YouTube Founders Acquire Delicious
Article by George Norman
On 28 Apr 2011
The first Yahoo!-related acquisition news is that Yahoo! has acquired IntoNow, company that came up with technology to allow users to find, discuss and follow their favorite television programs.

For the past five years IntoNow has indexed US-based television programming and created a rich database to aid in deepening the connections between audiences, TV content and advertisers. Within a few seconds IntoNow can identify content and offer program info and links associated to that program. By acquiring IntoNow, Yahoo! will be able to provide enhanced media experiences and video programming across its network.

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Yahoo! users will be able to easily discover shows, engage with friends around their favorite shows, see recommendations, and learn more about their favorite shows.

“IntoNow has built a unique way for people to engage with each other around the content they enjoy,” said Adam Cahan, CEO of IntoNow. “Companion applications and devices are changing the way we interact with TV in significant ways. The IntoNow team is excited to be joining Yahoo! to help create new consumer experiences and to be part of Yahoo!’s global scale and reach.”

The second acquisition news is that the founders of YouTube, Chad Hurley and Steve Chen, acquired the Delicious technology from Yahoo!. The two plan to make Delicious better than ever before. “They plan to continue the service that users have come to know and love and make the site even easier and more fun to save, share and discover the web’s ‘tastiest’ content,” explained Yahoo!.

Yahoo! said it wants to make the transition as smooth as possible for the users. That is why for the next couple of months it will continue to manage Yahoo!. During this time the users will have time to sing up for new accounts. User’s information will be moved over to the new service once the transition period is over.



Tags: Yahoo!, IntoNow, Delicious, YouTube, Acquisition
About the author: George Norman
George is a news editor.
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