Twitter Pays Millions to Acquire TweetDeck
Article by George Norman
On 28 May 2011
Popular social networking and micro-blogging site Twitter has recently announced that it acquired TweetDeck, the Adobe AIR application developed by Iain Dodsworth that allows users to send and receive tweets and view profiles. It is believed that Twitter paid £25million (about $40 million) to acquire TweetDeck. To my mind, the deal is worth it because TweetDeck is the most popular 3rd party Twitter application out there.

As 36-year-old Sheffield-educated computer programmer Iain Dodsworth explained, the TweetDeck team and the TweetDeck userbase grew significantly since 2008 when the Twitter client was released. The team grew from one person to fifteen, and the userbase grew to now number millions of users.

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It is no wonder that the userbase grew to such numbers, since the TweetDeck team always put the focus on quality – it always focused on providing high-quality tools and services for the Twitter-centric power-user. And because the focus has always been on quality, TweetDeck attracted the most active, influential and valuable users of Twitter and other social media.

“It is precisely for this reason that Twitter has acquired TweetDeck. The mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients. And by becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs 'more power’,” commented Iain Dodsworth.

Twitter was glad to acquire TweetDeck. Twitter CEO Dick Costolo said the acquisition is an important step for Twitter. “TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love. TweetDeck is a great example of a third-party developer that designed tools for the incredibly important audience of Twitter power-users and, in turn, created value for the network as a whole.” Costolo added.



Tags: Twitter, TweetDeck, Acquisition
About the author: George Norman
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Twitter Pays Millions to Acquire TweetDeck
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