Twitter Apps Deliver More Content Faster, Twitter Acquired Bluefin Labs
Article by George Norman
On 08 Feb 2013
With the aim of helping you get more great content faster, Twitter updated its Android, iOS and mobile web apps. And with the aim of creating new ad products and consumer experiences, Twitter acquired Bluefin Labs.

Updated Twitter for iOS, Android, and Mobile Twitter
Earlier this week Twitter updated its Twitter for iOS app, Twitter for Android app, and mobile.twitter.com mobile web app. As the company explained, the update’s purpose is to help you “better find what’s most important to you when you are on the go.” To reach that goal the application provides a single stream of content in each tab.

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Updated Twitter App Main features
  • A single stream for all the content in Discover (tweets, activity, trends, and suggested accounts).
  • New previews at the top of the Discover tab for Activity and Trends.
  • Redesigned search function that presents the most relevant mix of Tweets, photos, and accounts. Similar to Discovery, it uses a single stream to present relevant info.
  • Twitter for iPhone comes with a new search button that can be used from anywhere within the app. This button isn’t exactly new; Twitter for Android and Twitter for iPad already had this button.
  • Older tweets now show up in search results. Instead of finding only the latest tweets, you can now find older tweets using search.
  • The default view in the Connect tab is Interactions and it shows new followers, retweets, and mentions.
  • Go directly to the website when you click an URL in a tweet. Previously you had to click the tweet to expand it and then click the URL to visit the webpage.

Twitter for iOS is available for download here.
Twitter for Android is available for download here.

Twitter Acquires Bluefin Labs
Earlier this week Twitter also announced that, as part of its commitment to the social TV market, it acquired Bluefin Labs, a leading social TV analytics company that provides data products to brand advertisers, agencies, and TV networks.

“We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV,” said Ali Rowghani, Twitter COO. “As millions of people around the world experienced during Sunday’s Super Bowl broadcast, Twitter is an amazing complement to live television viewing. We look forward to working with Bluefin and our partners in the television industry to make the experience of Twitter and television even better,” he added.




Tags: Twitter, iOS, Android, app, update, Bluefin Labs, social TV, acquisition
About the author: George Norman
George is a news editor.
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