Third Angry Birds Bing Video Out, Angry Birds Rio for Android Coming to the Amazon Appstore Exclusively
Article by George Norman
On 15 Mar 2011
As we’ve already announced, Rovio Mobile, the developer of the incredibly popular Angry Birds game, is using the aforementioned game to promote Microsoft’s Bing. That is why Angry Birds and Angry Birds Seasons feature integrated, contextual Bing searches and it is why Rovio came up with a 4-episodes miniseries.

The third episode in the miniseries has been rolled out yesterday and you can view it on YouTube here. In this third episode – SPOILER ALERT – the birds find out that their eggs have been stolen. If you watched the previous two episodes you know that pigs used Bing to help them steal the eggs. So in this video the birds type in “deals of the day” in Bing shopping, select a search result, and tap Pig Tricking Kit – the $99 Delux version. A plane flies by and drops a crate next to the birds – presumably the kit they just ordered.

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If you didn’t see the first two episodes, you can view them on Rovio’s YouTube channel, the first episode here and the second episode here. In the first episode, the pigs ask Bing "How to get eggs?", and Bing tells them to dig underneath the birds to get to the eggs. In the second episode, the pigs use Bing Maps to ensure their efforts are successful. So they dig, Bing Maps guides them so they don’t end up in the wrong place, they find the eggs and they steal them.

Moving on to the second Angry Birds-related news, Rovio Mobile announced that Angry Birds Rio will be introduced for the Android platform exclusively in the Amazon Appstore at amazon.com/angrybirds.

“The Android platform has seen phenomenal growth, and it’s great that new avenues for app distribution are opening up,” said Mikael Hed, CEO of Rovio. “The openness of the Android platform works for the benefit of consumers and developers alike. It has been delightful to team up with Amazon to bring the Angry Birds franchise to this great new application marketplace.”

“Amazon is thrilled to work with a leading developer like Rovio in offering our customers Angry Birds Rio for Android exclusively in the Amazon Appstore,” said Aaron Rubenson, category leader for Amazon Appstore. “We think Angry Birds Rio is sure to be an instant customer favorite.”

Earlier this month Rovio Mobile announced that Angry Birds Rio will be released on the 22nd of March and it will feature 60 levels. The game is based on the Rio movie which will be released on the 15th of April, movie that follows the story of Blu, a domesticated Macaw who never learned to fly, and Linda, Blu’s owner and best friend, who think that Blu is the last of his kind. When they find out that there’s another Macaw in Rio de Janeiro called Jewel, they go to Rio de Janeiro. Some bungling animal smugglers then kidnap Blu and Jewel. After Blu and Jewel escape their kidnappers, thanks to Jewel’s street smarts and a group of wise-cracking and smooth-talking city birds, Blu has to find the courage to learn to fly, thwart the kidnappers who are hot on their trail, and return to Linda.

Angry Birds Rio will go something like this: the original Angry Birds are kidnapped and taken to the magical city of Rio. After escaping their captors, the angry birds set out to save Blue and Jewel.

“Angry Birds Rio is a fun and interactive way to introduce millions of fans to the exciting world of 'RIO,' and we are proud to work with both Rovio and Amazon to make this experience available to users on the Android platform,” said Peter Levinsohn, president of new media and digital distribution for Twentieth Century Fox. “The Amazon Appstore will be a great new way for consumers to download all their favorite Android apps, and we’re excited to offer Angry Birds Rio as one of the first pieces of content to be made available to consumers through this new store.”



Tags: Angry Birds, Rovio Mobile, Angry Birds Rio, 20th Century, Android
About the author: George Norman
George is a news editor.
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Third Angry Birds Bing Video Out, Angry Birds Rio for Android Coming to the Amazon Appstore Exclusively
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