The Driving Principles behind Google's Homepage Redesign
Article by George Norman
On 30 Jun 2011
As you may have noticed, Mountain View-based search engine giant Google has chanced the design of its homepage An image of the new design, in case you have no idea what I’m talking about, is available at the bottom of this article. Google explained that the redesign is part of its efforts to bring you a new and improved Google experience and that over the next few months the look and feel of Google products, including Google Search, Google Maps and Gmail, will be updated.

“The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on,” explained Google Creative Director, Chris Wiggins.

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Wiggins went on to say that the redesign is based on three key principles, mainly focus, elasticity, and effortlessness. Let’s take a closer a look at these principles:

Focus – no matter what you’re doing, whether it’s searching for something or sending out an email, you should focus on one thing and one thing alone: getting what you want. Google wants to provide you the tools and features you need to get what you want – easily and rapidly. Google will get rid of the clutter and bring the bits and pieces that matter to you up front.

Elasticity – because there are now a variety of ways to access the internet, Google wants to let you seamlessly switch from one device to another and have a consistent visual experience no matter what device you use to access the web. Google wants to reach this goal without sacrificing style or usefulness.

Effortlessness - Chris Wiggins again: “Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.”

The new design of

Tags: Google
About the author: George Norman
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The Driving Principles behind Google's Homepage Redesign
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