The Driving Principles behind Google's Homepage Redesign
Article by George Norman
On 30 Jun 2011
As you may have noticed, Mountain View-based search engine giant Google has chanced the design of its homepage google.com. An image of the new design, in case you have no idea what I’m talking about, is available at the bottom of this article. Google explained that the redesign is part of its efforts to bring you a new and improved Google experience and that over the next few months the look and feel of Google products, including Google Search, Google Maps and Gmail, will be updated.

“The way people use and experience the web is evolving, and our goal is to give you a more seamless and consistent online experience—one that works no matter which Google product you’re using or what device you’re using it on,” explained Google Creative Director, Chris Wiggins.

Sponsored Links

Wiggins went on to say that the redesign is based on three key principles, mainly focus, elasticity, and effortlessness. Let’s take a closer a look at these principles:

Focus – no matter what you’re doing, whether it’s searching for something or sending out an email, you should focus on one thing and one thing alone: getting what you want. Google wants to provide you the tools and features you need to get what you want – easily and rapidly. Google will get rid of the clutter and bring the bits and pieces that matter to you up front.

Elasticity – because there are now a variety of ways to access the internet, Google wants to let you seamlessly switch from one device to another and have a consistent visual experience no matter what device you use to access the web. Google wants to reach this goal without sacrificing style or usefulness.

Effortlessness - Chris Wiggins again: “Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.”



The new design of google.com.



Tags: Google
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

I Hope you LIKE this blog post! Thank you!
What do YOU have to say about this
blog comments powered by Disqus
Popular News
By George Norman on 30 Sep 2016
Back in July, Avast announced that it wants to purchase rival security company AVG for $1.3 billion. The acquisition went through all the requirements and is now complete.
By George Norman on 30 Sep 2016
What’s better than an action-packed shooter video game? An action-packed shooter video game that you can get for cheap, at half the original price.
Related News
By George Norman on 15 Jun 2016
You search for things online using Google’s search engine, you send and receive emails via Google’s Gmail, you browse the web with Google’s Chrome browser, you carry a phone in your pocket that’s...
By George Norman on 20 Jul 2016
Quick question: who do you think is more influential, a celebrity or someone who posts videos on YouTube? No, the answer is not a celebrity, not when we talk about millennials.
By George Norman on 06 Sep 2016
Android 7.0 Nougat, the mobile operating system that Google calls "our sweetest release yet," has quite a lot to offer. Here's a quick look at Nougat's most exciting new features.
By George Norman on 02 Aug 2016
Some people, like my dad, are set in their ways, too stubborn to change, and more than willing to waste their time. If you're not like that, here are 10 tips that will help you become a power user and get the most out of Gmail.
Sponsored Links
Hot Software Updates
Top Downloads
Become A Fan!
Link To Us!
The Driving Principles behind Google's Homepage Redesign
HTML Linking Code