Taking a Look at Google Fast Flip
Article by George Norman
On 16 Sep 2009
As a person that has his head buried his head in news all day long - software news not all the other stuff – I can vouch for the fact that going through all the day’s news is not as easy as it may seem. Going through numerous media rich webpages drains computer resources and wastes time – loading can take more than 10 seconds at time, even on a broadband connection. It may not sound like much, but add that to hundreds of web pages and it amounts to a lot.

I’ve done away with this frustration by using Google Reader, the Mountain View-based company’s web based RSS aggregator. But that’s just me. You could go for something else, something more visually appealing, like a new Google Labs offering (read experiment) called Google Fast Flip. According to Google News’ Krishna Bharat, Google Fast Flip was designed as a new reading experience that blends together all the good parts of classic print articles with all the good parts of online articles.


“Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. Flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like,” explained Krishna Bharat.

The bottom line is that Google Fast Flip provides away of rapidly browsing online articles in a natural magazine-style manner, provides recommendations from your friends and other community members and displays a selection of serendipitous and personalized content.

If you would like to get started with Google Fast Flip, please click here. Android and iPhone owners need to click here (mobile version).
If you would like to check out some other Google Labs experiments, please click

Tags: Google, Google Fast Flip
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

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