Symantec Has a Brand New Logo that Symbolizes Confidence
Article by George Norman
On 08 Oct 2010
Symantec, company that specializes in providing antivirus, antispyware, and internet security software solutions, has updated its logo and officially launched it earlier this week. The logo presents the Symantec name alongside the VeriSign check sign. Symantec, in case you did not know this, acquired VeriSign this year; the acquisition completed this August.

Getting back to the new logo, as Symantec explained, it is meant to symbolize the company’s focus on enabling confidence and ensuring customers have simple and secure access to their information. The new logo replaces the old one, which was created more than a decade ago, back in 2000.

Advertising

“We believe in today’s connected world that the Symantec check mark will stand for confidence, the same way the Nike swoosh stands for fitness,” said Chief Marketing Officer with Symantec, Carine Clark. “The new logo signals Symantec’s vision to bring together identity and device security, information protection, context and relevance and the benefits from leveraging the cloud – all critical enablers of confidence in a connected world.”

Speaking of confidence, Norton Internet Security 2011, which was released this September, will give you the confidence that you can safely surf the web and all threats will be kept at bay.

If you don’t know what the Norton Internet Security solution has to offer for 2011, here’s the lowdown:

A new interface
For the 2011 range of products Symantec has changed the user interface (UI) to make it more user-friendly. From the UI the user can easily access security controls and settings and can easily view information about the computer’s protection and performance status. The UI also provides one-click access to web services such as Norton Online Backup, Norton Online Family and Norton Safe Web (only Norton Online Backup and Norton Activity Map for Norton Antivirus).

The interface comes with a new feature called Norton Protection Map. This feature provides the user with up-to-the minute information about the newest threats Norton has identified.

Here’s how the new interface of Norton Internet Security looks like.


Enhanced protection
To offer excellent protection against all sorts of threats, Norton Internet Security 2011 (as well as Norton AntiVirus 2011) comes with several advanced features. The following ones:
  • Reputation based technology – rapidly stops new malicious programs by instantly checking when and where the programs originate from. Informs the user if his download behavior is risky or not by comparing it to that of the 58 million Norton Community Watch members.
  • System Insight 2.0 – all running applications are monitored to identify if any is overusing system resources and thus causing the computer to act sluggish. Automatically takes actions to improve computer performance.
  • Download Insight 2.0 – checks every file the user downloads for threats. It is a very aggressive reputation-based protection technology.
  • SONAR 3 – protects against new and emerging threats; detects suspicious software based on its behavior. Can automatically respond to any threat it detects, without bothering the user.
  • Norton Bootable Recovery Tool – when the system is deeply infected, this tool allows the user to boot a PC into a safe state.

Top performance
According to Symantec Norton Internet Security installs in 41 seconds, scans 61% faster than the competitive average, and performs 65% better than the competitive average of PassMark scores. Compared to the 2010 version, Norton Internet Security 2011 reduced the impact on copying files by more than 60% and had 25%less impact on surfing the web.

Free Tools
For 2011 Symantec has several free tools to offer. “Because any infected machine poses a risk to the broader online community, Norton is offering powerful free tools for consumers, regardless of the security solution they use to provide all computer users with a deeper level of protection. While these tools are available to everyone, Norton customers benefit from the fact that they are already integrated into the 2011 product experience,” explained Symantec in a press release .

Symantec offers the following free tools:
  • Norton Power Eraser – available for download free of charge from the web, or as a link within Norton Internet Security 2011 and Norton Antivirus 2011, Norton Power Eraser is a tool specifically designed to eliminated security threats, fake antivirus and scareware programs in particular.
  • Norton Safe Web Lite – a browser toolbar that checks if the website you want to visit is dangerous or not.
  • Norton Safe Web for Facebook – searches for unsafe links within Facebook news feeds.
  • Norton Online Family – a tool meant for the parent who wants his kids to stay safe online.




Tags: Symantec
About the author: George Norman
George is a news editor.
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