Shazam Expands Social TV Features for US Users
Article by George Norman
On 17 Sep 2012
Besides touting the fact that it has 250 million users, Shazam Entertainment announced today that it expanded the Shazam for TV second-screen service in the US.

It comes as no surprise when I say that music discovery app Shazam is quite popular. Today, September 17th, Shazam Entertainment shed some light on precisely how popular the app is: the company announced that there are now more than 250 million Shazam users all over the world.


On top of announcing that it has more than a quarter of a billion users globally, Shazam Entertainment also announced that it expanded its Shazam for TV second-screen service in the U.S. This means that the Shazam app can be used to tag TV shows (works for over 160 channels of television programming in the US), to find out more about the music in TV shows, to get news and gossip about the actors in TV shows, to access fun trivia about TV shows, to get IMDb and Wikipedia show-related links, to see what the cast of a TV show is tweeting, and to tweet your thoughts on a TV show.

“With more than a quarter of a billion people who have used Shazam worldwide, no other app has our scale when it comes to offering the opportunity to engage with the media that interests them the most, whether it’s music or television. And now, that experience is even better than before, enabling people in the US to engage with any show at any time,” said Andrew Fisher, Shazam CEO.

“Over the last year, Shazam has been testing and learning what works by building dozens of custom interactive second-screen experiences for select television shows and events like the Olympics on NBC, American Idol, the GRAMMYs, and the Super Bowl, as well as other live and scripted programming across sports, reality, dramas, comedy and awards shows,” said Doug Garland, chief revenue officer. “We’ve applied what we’ve learned to our newly expanded service, and will continue to work closely with our network partners and show producers to build special, unique second-screen experiences for their tent-pole television events and many of the most popular shows on TV.”

Additional information on Shazam is available here.

Tags: Shazam, US, app, TV
About the author: George Norman
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