Samsung and illycaffe Partner to Encourage Creativity
Article by George Norman
On 20 Jan 2014
With the aim of enhancing the consumer experience in their respective retail flagship stores, and also with the aim of encouraging creativity, innovation and passion through technology and taste, Samsung and illycaffè have entered a multiyear partnership.

As part of this partnership, illycaffè flagship stores will get engaging high tech entertainment and service solutions from Samsung. And Samsung, as part of this partnership, will be able to offer a superior coffee experience at Samsung Showrooms and worldwide events.

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Samsung, the global technology leader, recently announced that it entered a multiyear partnership with illycaffè, the Italian premium coffee roaster. The two companies have two reasons for entering this partnership. They want to encourage creativity, innovation and passion through technology and taste – that would be the first. The second reason for entering this partnership is to enhance the consumer experience in their respective retail flagship stores.

As part of this partnership, Samsung will provide illycaffè flagship stores with engaging high tech entertainment and service solutions:
  • A selection of Galaxy mobile devices (tablets and other smart devices).
  • A mobile application and additional innovative digital solutions specifically developed for illycaffè products and stores.
  • On-site “Samsung Angels” to help out customers.

What does Samsung get in return from this partnership? The answer is this: illycaffè will provide Samsung Showrooms and events worldwide with a superior coffee experience.

“At Samsung, our goal is to help people live richer, simpler and more meaningful lives,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “We seek innovators like illy, who share our commitment to enhancing people’s daily lives, to be our partners. Together, we look forward to taking this collaboration to the next level in the near future by opening it up to new areas and additional shared projects and to driving creativity, innovation and passion over a great cup of coffee.”

“We are really proud to announce this partnership with Samsung,” said Andrea Illy, illycaffè Chairman and CEO. “illycaffè has always been at the forefront of creativity and innovation. Samsung is a natural ally for us in developing a new retail concept where the physical and digital experiences have no boundaries. Their passion for true creativity and their unrivaled expertise in technology innovation and new media will help us in bringing to life a totally new generation of coffee shops around the world.”



Tags: Samsung, illycaffè, partnership
About the author: George Norman
George is a news editor.
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