Samsung and NBA Enter Multiyear Partnership
Article by George Norman
On 28 Oct 2013
Today, the 28th of October, Samsung Telecommunications America and the National Basketball Association entered a multiyear partnership. As Samsung explained, this is a “comprehensive multiyear marketing and technology partnership that will enhance the game and deepen the fan experience.”

This is Samsung’s most extensive partnership with a North American sports league. And it is the NBA’s most extensive partnership with a consumer electronics company.

Advertising

On Monday, the 28th of October, Samsung announced that it entered a partnership with the NBA. And more to the point, Samsung Telecommunications America entered into a multiyear marketing and technology partnership with the National Basketball Association (NBA).

This makes Samsung the official handset, tablet, and television provider for the NBA, WNBA (Women’s National Basketball Association), and NBA D-League (NBA Development League).

“With this partnership Samsung and the NBA are committed to elevating the future of the game with innovative product and service solutions for the players, coaches, referees and fans.” said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. “With these new experiences players will be able to take their game to the next level while fans will be able to engage in new ways with their favorite teams and players.”

Samsung – NBA Partnership Details
  • NBA referees will get Samsung tablets and will use Samsung technology courtside in all NBA arenas.
  • Samsung devices will be used by the NBA during key league events.
  • Samsung and the NBA will offer lots of NBA content.
  • Samsung will be the title partner of NBA Summer League.
  • Samsung will be a will be an associate partner of NBA All-Star Jam Session.
  • Samsung will have a significant presence on NBA national game telecasts.
  • Samsung will be the presenting partner of NBA TV’s NBA Inside Stuff.
  • Samsung will be the presenting partner of the NBA D-League showcase.
  • Samsung will be the title partner of the WNBA Performance Awards.

“More than ever, NBA fans are connecting with our game across mobile devices, tablets, and televisions, and Samsung’s world-renowned products will bring them closer to the game,” said Mark Tatum, NBA Executive Vice President, Global Marketing Partnerships.



Tags: Samsung, NBA, partnership
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

I Hope you LIKE this blog post! Thank you!
What do YOU have to say about this
blog comments powered by Disqus
Popular News
By George Norman on 17 Aug 2017
With the blockbuster movie season upon us, Sony decided to celebrate the occasion with a sale: the Attack of the Blockbusters Sale that offers discounts of up to 50% (60% if you’re a PlayStation Plus member) on a ton of PS4 video games.
By George Norman on 17 Aug 2017
Samsung’s new T5 portable solid-state drive (PSSD) uses the latest 64-layer V-NAND technology, offers between 250GB and 2TB of storage capacity, has a lightweight and shock-resistant design that’s smaller than the average business card, and delivers industry-leading transfer speeds of up to 540 MB/s.
Related News
By George Norman on 17 Aug 2017
Samsung’s new T5 portable solid-state drive (PSSD) uses the latest 64-layer V-NAND technology, offers between 250GB and 2TB of storage capacity, has a lightweight and shock-resistant design that’s smaller than the average business card, and delivers industry-leading transfer speeds of up to 540 MB/s.
By George Norman on 09 Aug 2017
Android started out as an underdog, as the mobile operating system that nobody took seriously. Big-name tech companies laughed it off and critics said it would fail miserably, but Android proved them all wrong and become the powerhouse that it is today.
By George Norman on 14 Aug 2017
In a TV industry first, Samsung announced that all of its 2016 and 2017 smart TVs can stream PC games via the Steam Link app, which basically renders the $50 Steam Link hardware useless.
By George Norman on 16 Jun 2017
When companies pick an official slogan or motto, they usually go with something they think will impress. Well, these aren't your regular slogans. These are snarky slogans thought up by a cranky a-hole.
Sponsored Links
Hot Software Updates
Top Downloads
Become A Fan!
Link To Us!
Samsung and NBA Enter Multiyear Partnership
HTML Linking Code