Rovio's New Toon Series to Debut Across All Angry Birds Apps
Article by George Norman
On 12 Mar 2013
Setting an industry first, Rovio will launch one of the world’s biggest video networks with the aim of distributing the Angry Birds Toons animated series to fans of the game.

Back in February, Rovio Entertainment announced that an animated series based on the Angry Birds game will be rolled out to the public the weekend of March 16-17 – a new cartoon will be aired every weekend after that and there will be 52 episodes in all.

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Rovio explained at the time that “Angry Birds Toons is an all-new animated series that throws the doors to Piggy Island wide open! For the first time ever, you can get up close and personal with your favorite characters.” The announcement was accompanied by the teaser video you can view below.



This week Rovio made another announcement, one that goes something like this: the Angry Birds Toons series will debut across all Angry Birds apps; there will be a dedicated channel available inside the apps. The company set up one of the biggest video networks in the world so that Angry Birds players can have easy access to the animated series. By launching a video distribution channel across all the Angry Birds game titles, Rovio set an industry first.

The animated series will also be distributed on select video-on-demand channel providers, Smart TVs and connected devices, and on select TV networks around the world.

“We’ve long wanted to tell our fans the story of the Angry Birds and the Bad Piggies, to introduce their personalities and their world in detail.” said Mikael Hed, CEO of Rovio. “We’re delighted to introduce all this through our new channel, with easy and instant access to the stories in the palm of your hand. With over 1.7 billion downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow. Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.”

“We want to combine the feel of cartoon classics with modern twists on an unprecedented scale. Our team has been working tremendously hard to once again delight our fans with a new way to experience these loveable characters”, said Nick Dorra, Head of Animation at Rovio.

Rovio rolled out a couple more Angry Birds Toons-related videos. You can see them both below. Enjoy!








Tags: Rovio Entertainment, Angry Birds, Angry Birds Toons, animation, series
About the author: George Norman
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