Rovio Mobile Secures $42 Million Investment
Article by George Norman
On 11 Mar 2011
One of the most popular games out there is the Rovio Mobile-developed Angry Birds game. If you don’t know just how popular the game is, here are some figures to put things in perspective:

The game is played by 40 million monthly active users.
Across all platforms, the game is available for Mac OS X, Windows, Android, iOS, and other platforms, more than 50 million downloads have been recorded.
According to Peter Vesterbacka, Angry Birds players spend roughly 200 million minutes playing the game. 200 million minutes are the equivalent of 380 years, 6 months, 6 days, 9 hours, and 20 minutes.

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In one week after being released, Angry Birds Halloween (the original title of Angry Birds Seasons) was downloaded more than one million times.
More than 2 million Angry Birds plush toys have been sold already.

It makes sense to invest in the Finnish software developer since it was capable of coming up with a product that is this popular. Rovio Mobile announced yesterday, the 10th of March, that it raised $42 million in a financing round led by the venture capital firms Accel Partners and Atomico Ventures; Felicis Ventures took part in the financing round as well. The money, Rovio Mobile explained, will be used to expand the Angry Birds franchise and to develop new titles.

“With Angry Birds, we have successfully launched not only a strong new brand, but also a whole new entertainment franchise,” said Mikael Hed, CEO and co-founder of Rovio. “Angry Birds will continue to grow, and we aim to create more similar success stories. We will strengthen the position of Rovio and continue building our franchises in gaming, merchandising and broadcast media.”

“This investment will give Rovio wings,” said Niklas Zennström, CEO and Founder of Atomico. “The company has an outstanding management team and is a category winner with huge potential, making it precisely the kind of company we like to back. Angry Birds is one of the fastest-growing online products I’ve seen, growing even faster than Skype, and the company has done a brilliant job of extending it across different platforms and merchandise. I’m really looking forward to joining the board, and helping the team to fulfill its ambitions.”



Tags: Rovio Mobile, Angry Birds, Invest, Accel Partners, Atomico Ventures, Felicis Ventures
About the author: George Norman
George is a news editor.
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Rovio Mobile Secures $42 Million Investment
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