Presenting Fire Phone, Amazon's First Smartphone
Article by George Norman
On 19 Jun 2014
Amazon, the online retailer that needs no introduction, recently unveiled its first smartphone, the Fire Phone, at a super-exclusive Amazon event.

Keep reading to find out what the Fire Phone has to offer.

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Fire Phone – Main Hardware Specs
  • Premium Materials – Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area.
  • Processor – Quad-core Qualcomm Snapdragon 2.2 GHz processor.
  • RAM – 2GB of RAM.
  • Storage – 32GB or 64GB; free cloud storage for all Amazon content and photos.
  • Display – 4.7-inch HD display with an ambient light sensor, Dynamic Image Contrast, 1280 x 720 resolution at 315 ppi, 590 cd/m2 brightness (typical), 1000:1 contrast ratio (typical)
  • Speakers – dual stereo speakers with Dolby Digital Plus.
  • Camera – 2.1MP front-facing camera and a custom-tuned 13MP rear-facing camera with backside illumination, LED flash, 5-element f/2.0 lens, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities.
  • Battery - 2400mAh battery that offers up to 285 hours of standby time, up to 22 hours of talk time, up to 65 hours of audio playback, and up to 11 hours of video playback.
  • Sensors - Dynamic Perspective sensor system with invisible infrared illumination, gyroscope, accelerometer, magnetometer, barometer, proximity sensor, ambient light sensor.
  • Connectivity – WiFi, Bluetooth, NFC.
  • Pre-installed Nano SIM card



Fire Phone – Special Software Offering
  • Dynamic Perspective – custom-designed sensor system that responds to how you hold, view, and move your phone. Tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand. More info here.
  • Firefly – press the dedicated Firefly button to identify phone numbers, QR codes, bar codes, email addresses, songs, products, and may other items (over 100 million to be more precise). More info here.
  • Mayday – press the Mayday button to and an Amazon expert will offer free, live, on-device video support. More info here.


Fire Phone – Amazon Services
  • Amazon Prime (limited time offer) – a full year of Amazon Prime is offered to new customers; existing Prime customers will get a membership extension for a full year.
  • 1,000 Amazon Coins (limited time offer) – get 1,000 Amazon Coins that you can spend on apps, games, or in-app purchases.
  • Music – buy music from Amazon and listen to it on all your devices. Listen to your music on your Fire Phone by using the Amazon Music app.
  • Borrow Books – borrow a book a month for free from the Kindle Owners' Lending Library which is home to hundreds of thousands of titles.
  • Movies and TV Shows – access the collection of Prime Instant Video movies and TV shows.
  • Kindle Books
  • Audio books from Audible.



Fire Phone – Exclusive Amazon Features
  • X-Ray – available for music, videos, and books. Use it to access lyrics, to view actor info, access plot synopses, and more.
  • Second Screen – switch between watching a show on your Amazon Fire TV, Fire Phone, PlayStation 3, PlayStation 4, or Samsung TV.
  • Reading – sync the text of your Kindle eBook to its companion Audible audio book.
  • ASAP (Advanced Streaming and Prediction) – prepares the movies and shows you like so you don’t have to wait for the video to buffer.
  • Backup, restore – automatically back up Fire Phone settings, notes, bookmarks, messages, and apps.
  • Cloud Storage – free, unlimited cloud storage, in full resolution, for all the photos you took with your Fire Phone, plus all your Amazon content.
  • Whispersync for Voice – listen to an audiobook on your commute, then automatically pick up where you left off at home, on your Kindle.



Fire Phone – Availability and Pricing
  • The Fire Phone will be released on July 25, 2014. The smartphone is available for pre-order right now – follow this link.
  • 32GB Fire Phone is priced at $199 with a two-year contract. The 64GB model is $299 with a two-year contract.

“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO. “The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”

Amazon’s press release that presents the Fire Phone is available here.

The video from the press conference where the Fire Phone was unveiled is embedded below.





Tags: Amazon, Fire Phone, smartphone
About the author: George Norman
George is a news editor.
You can follow him on Google+, Facebook or Twitter

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