Entertainment value – that’s the only thing I care about when it comes to watching videos. It doesn’t matter if I watch them on my mobile, on my desktop PC, or stream them to my TV. What matters is that I get what I want, not how I get it.

The same can be said about most viewers. According to Google, multi-screen video consumption is up and the interesting thing is that people are watching TV on YouTube and watching YouTube on their TV.


Via Think with Google.


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