Opera and Vodafone Extend Agreement for 3 More Years
Article by George Norman
On 20 Jul 2011
Opera Software, the Norwegian software developer behind the Opera browser, and Vodafone, global telecommunications company headquartered in London, have announced that they extended their global frame agreement for three more years.

As part of the agreement, Vodafone can offer its customers Opera Software-developed products like the Opera Mini browser. And speaking of the Opera Mini browser, it must be said that it is at the core of Vodafone’s internet strategy for feature phones, especially in emerging markets. The Opera Mini browser is credited as being the key factor in driving data penetration to the mass consumer market. Usage of the Vodafone-branded Opera Mini browser has gone up 300% year after year since its introduction in 2009. The number of Opera Mini users has been steadily growing in the EU and in emerging markets.

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Opera Software CEO Lars Boilesen had this to comment on the agreement extension:
“In our complex world of advanced technology and a multitude of services, it’s easy to forget that consumers want a simple approach to their mobile device. Vodafone is one of those companies that truly understands the needs of their consumers and addresses them. The extension of the partnership between Vodafone and Opera Software is a testament to the close relationship between the two companies, a relationship that has refined the concept of the mobile browser.”

Director of Data and Communications Services with Vodafone, Cenk Sedar, had this to say:
“What makes Vodafone Opera Mini’s story special is the role it plays in bringing mobile internet, along with its social and economic benefits, to the masses, particularly in regions under-penetrated by standard communication services. Providing customers with a good internet experience on even the most affordable handsets has been key to Vodafone Opera Mini’s success. Further we see how Vodafone WebBox powered by Opera Mini is able to effectively extend the reach of mobile communication services by bringing great quality affordable internet experience to the TV screen as well, empowering communities as a whole.”



Tags: Opera Software, Vodafone, Opera Mini
About the author: George Norman
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