Once in a Decade: MSN Gets Properly Redesigned
Article by George Norman
On 04 Nov 2009
MSN, the web portal that provides access to a wide variety of information, has been redesigned by Redmond-bases software giant Microsoft. To be completely fair to Microsoft and MSN, the portal’s looks have been tweaked before – but for the past decade, all the tweaks were minor. This redesign though is something else, it is the first major MSN redesign in a decade. The new design is less cluttered, streamlined to let the user more easily navigate through the content, and puts an emphasis on Microsoft’s decision engine Bing.

“Today is an exciting day for our team at MSN because we unveiled the most significant redesign our MSN.com homepage has seen in over a decade. We spent thousands of hours talking with customers; testing hundreds of ideas; experimenting around the world and carefully evaluating what our users want, and don’t want - to deliver a homepage that is designed to be the best homepage on the Web. We hope you’ll agree,” commented MSN Vice President, Erik Jorgensen.

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Here is what you can expect to get from the new, redesigned MSN portal:

The key aspects of the redesigned MSN portals are simplicity and ease of use. For people that rely on the portal to get the latest news, MSN provides top news from sources such as MSNBC, FOX Sports, Hulu and Hearst. MSN Local Edition provides in-depth coverage of local news.

The most popular social networks have been integrated in the redesigned MSN portal. This includes social networking site Facebook and popular micro-blogging site Twitter. But we should not forget that MSN also integrates Yelp, Flickr, Pandora, Windows Live and many more.

Deep integration with Microsoft’s search engine, Bing, meant to aid the user more easily find the info he wants. On behalf of the Bing Team, Kristin Meldahl, explains: “You will see Bing’s integration throughout the MSN experience in key areas including shopping, travel, local, and as a way of highlighting hot topics, trends or people. Detailed local information is offered on the new MSN Local Edition, which is the only local online source that smartly combines Bing search and your real-time community news, which is grouped by ZIP code.”

If you would like to get started with the new MSN portal, please click here.



Tags: Microsoft, MSN
About the author: George Norman
George is a news editor.
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