Article by George Norman

On 19 May 2009

If you are getting tired of the Apple vs. Microsoft (or should it be Microsoft vs. Apple) ad shenanigans, then you should look away. But if you are the kind of person that rather enjoys Apple’s amusing Get a Mac ads, then we have a treat for you – a new web banner has showed up online, and this time the Cupertino-based software developer is boasting about Customer Experience.

The ad starts just as always: hello I’m a Mac and I’m a Pc, and so forth. Mac then points out to a banner which says that “Apple #1 in Customer Satisfaction” while PC expresses his belief that this is just the result of one survey (Forrester Research) and he is not about to believe it until he gets a second opinion. At this point, another banner comes into focus – this is when a before and after guy (don’t really know how to call him, and that’s how PC called him, so I’m going with that) says he loves how Macs are so incredibly easy to use, and how when he is glad he can talk to a Mac Genius when he gets into any kind of trouble.


Last but not least, the “before guy” says that he loves the fact that he has no PC virus problems – this one kind of reminds me of Microsoft and their Laptop Hunters ad. Here is what I mean: it was just the other day that we were reporting that the 5th ad in the Laptop Hunters campaign was released for the public to enjoy (or not, depending on your preferences), and in this ad Microsoft once again drives home the idea that PCs are powerful yet affordable. With this Get a Mac web banner, Apple is pretty much sticking to its old guns: that Macs are safer than PCs. Still, a very amusing ad in my opinion, but just so you know, there are Ma security threats out there. Not as many as PC security threats, but threats nonetheless.

If you would like to watch the Get a Mac web banner, you can view the video on YouTube, just click here.

In related Get a Mac news, you should also check out the following (in order of appearance):
Apple Responds to Laptop Hunters Ad Campaign, Releases 4 New Get A Mac Ads
Get a Mac Ad Campaign Round 2: PCs Are Easy as 1-23
3 New Get a Mac Ads: No Viruses, No Crashing, No Headaches



Tags: Get a Mac, Apple, Ad, web banner

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