Article by George Norman

On 22 Jul 2010

Skype boasts the fact that its goal is to facilitate meaningful connections either free of charge or at a very low cost. With that goal in mind, Skype has announced the release of a new tool that allows customers to communicate with advertisers free of charge. The Skype user doesn’t have to pay a dime because the advertiser pays for the call. And the advertiser doesn’t have to pay a lot, because Skype has very low rates.

The new tool I am talking about is called Click & Call Advertising with Skype and it works something like this:
- Participating advertisers’ phone numbers are highlighted with a blue Free Call button across the web where the phone number is displayed
- The Skype user clicks the button, Skype launches and the call is connected. The user can talk to the advertiser free of charge.


Here’s how the button looks like


Skype launched Click & Call Advertising with Skype through a partnership with leading call advertising company Marchex Inc. Click & Call Advertising with Skype has been rolled out to advertisers in the US, Canada, and Western Europe.

“Working together with Marchex, our objective for Click & Call Advertising with Skype supported by Marchex is to deliver a performance advertising tool that turns the Web surfing behavior of Skype users into calls to advertisers,” said Andy Sims, Skype’s director of advertising. “Businesses will now have the opportunity to acquire potential new customers by using Skype in a highly efficient and measureable way. The experience is also beneficial for Skype users because it’s fast, convenient and the calls are free."

“We believe advertisers have a strong demand for generating inbound phone calls and Skype is a promising customer acquisition channel that offers a large base of users who are typically familiar with making calls from a PC,” said Pete Christothoulou, Chief Operating Officer at Marchex. “Today, we are seeing a shift in the way consumers find phone numbers, the way they place calls and how those calls are paid for. As a result, coupling Skype’s reach with Marchex’s call advertising technology, sales team and service, we believe we can offer a high quality solution to large and small advertisers.”

Additional details about Click & Call Advertising with Skype are available here.



Tags: Skype, Click & Call Advertising with Skype

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