MySpace Releases Real-Time Search API, Pushes Content To Google
Article by George Norman
On 17 Feb 2010
Back in December, the team behind MySpace said it plans to implement a few changes in its stride to “socialize the growing array of rich, scalable content on MySpace.” The launch of new free-to-use APIs was included in the changes MySpace announced at the time. And amongst those APIs, there was one called Real-Time Search API which “allows the full MySpace activity stream to be pushed to third party sites in real-time.”

In layman’s terms the API (application programming interface) would push data to 3rd party sites – like the Google search engine. And to be more precise, the API would push publicly available content from MySpace users to Google – and will do this in real-time.


MySpace Co-President Mike Jones announced the Real-Time Search API implementation went live on Google the other day. “We couldn't be more excited to be the first social networking platform to light up real-time integration with Google. Empowering our audience to share, discover and showcase content – whether it's music, movies or games – is core to the MySpace experience. This partnership increases our users’ ability to share and showcase content across the open Web and gives people outside the MySpace network even more ways to discover new content.”

From now on, alongside the regular search results you get from Google, you will also get live updates from MySpace users. This includes news, photos, and blog posts that MySpace users have decided to make public. And since Google is all about delivering relevant search results, the content from MySpace will be ranked. This will ensure Google users will get only the newest, more relevant results no matter what query they entered.

“In addition to the Google search results users are used to seeing, the MySpace Real Time API services a stream of status updates, blog posts, and other publicly available data to Google. The Google user then receives a live snapshot of all the chatter surrounding any subject on MySpace,” commented Mike Jones.

To get a clear picture on how this might look, MySpace provided this mockups:

Tags: Google, MySpace, API, Real-Time Search API
About the author: George Norman
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