Mozilla Unleashes the Fox, The Ambassador for Firefox OS
Article by George Norman
On 26 Feb 2013
Mozilla Unleashes the Fox – Here’s the Ambassador for Firefox OS

Mozilla, organization that has been a pioneer and advocate for the Web for nearly 15 years, recently “unleashed the Fox”, the ambassador for its Firefox OS, the mobile operating system built entirely using HTML5 and other open web standards. Or to put it in other worlds, Mozilla unveiled its new Firefox OS consumer identity and brand marketing campaign.


“The Fox, like Firefox OS, is fun and friendly, supportive and protective, and fast and powerful. Blazingly fast, the Fox doesn’t play by the rules. It is everywhere you need it to be—a force for good that powers your mobile world, ignites your imagination, protects you and your identity, and supercharges your life. Lively, swift, and agile, the Fox puts freedom in your hands,” said Mozilla.

18 Operators Support Firefox OS
After Mozilla showcased Firefox OS at the Mobile World Congress 2013 in Barcelona, a grand total of 18 operators announced that they are willing to back the mobile operating system. These operators include the following: América Móvil, China Unicom, Deutsche Telekom, Etisalat, Hutchison Three Group, KDDI, KT, MegaFon, Qtel, SingTel, Smart, Sprint, Telecom Italia Group, Telefónica, Telenor, TMN and VimpelCom.

“Sprint supports an open mobile ecosystem that enables freedom and creativity for developers,” said Fared Adib, senior vice president, product development and operations for Sprint. “Firefox OS provides a new level of flexibility for developers to create innovative apps our customers can enjoy.”

Twitter for Firefox OS
Manuel Deschamps, Staff Engineer with Twitter, announced that when Firefox OS-powered devices will start to ship, users will be able to enjoy Twitter for Firefox OS.

“Similar to our other mobile apps, Twitter for Firefox OS has a rich interface, featuring the Home, Connect, Discover and Me tabs, as well as the search and compose Tweet icons, so you can easily find and send Tweets from anywhere in the app,” explained Deschamps. We've also implemented support for a feature unique to Firefox OS: Web Activities. This lets you tweet photos directly out of any app that also supports web activities such as the built-in photos app.

Firefox OS-powered Devices
Mozilla explained that it is working with manufacturers Alcatel (TCL), Huawei, LG and ZTE to build the first Firefox OS-powered devices and roll them out to the public later this year. Said devices, which will all feature the Qualcomm Snapdragon chipset, will initially be available to consumers in Brazil, Colombia, Hungary, Mexico, Montenegro, Poland, Serbia, Spain and Venezuela. New markets will be added to the list in the future.

“Qualcomm has been working closely with Mozilla to optimize Firefox OS to our Snapdragon processors,” said Cristiano Amon, Executive Vice President, Qualcomm Technologies, Inc. and Co-President, Qualcomm Mobile and Computing. “This tight integration of software and hardware has allowed us to provide a rich HTML5 Web experience never seen before on a mobile device.”

Tags: Mozilla, Firefox, Firefox OS, Mobile World Congress 2013, mobile, smartphone, operating system,
About the author: George Norman
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