Movie Industry Makes More than 30 Billion at the Box Office, Keeps Saying Pirates Lower Movie Attendance
Article by George Norman
On 25 Feb 2011
Let me start off by saying that we here at FindMySoft do not support piracy. If you want to use an application, listen to music, or watch a movie, do not pirate it. The people who came up with the application, the track, or the movie you pirate, deserve to get paid for their hard work.

Speaking of getting paid, the movie industry tells us over and over again that the pirates are causing it to lose billions, which in turn threatens the economy and puts countless jobs in peril. Despite always saying that they’re losing money because of the pirates, the movie industry has recently reported that box office grosses worldwide have gone over the $30 billion mark. Compared to 2009, that’s an 8% revenue increase.

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The MPAA (Motion Picture Association of America) reported global box office reached record highs in 2010. The Theatrical Market Statistics Report for 2010 showed that global box office receipts for all films released around the world reached an all time high of $31.8 billion (the US and Canada grossed in $10.6$, just like in 2009).

John Fithian, President and CEO of the National Association of Theatre Owners, had this to comment: “The domestic theatrical market continues its strong performance. Box office has grown for four of the past five years, setting records in three of them. It has surpassed $10.5 billion for the past two years. The industry’s investments in digital cinema and 3D have begun to show dividends, with 3D releases doubling their share of the box office. Admissions, which are more volatile than box office, continue to hold their own in the face of a prolonged economic downturn. Theater owners continue to offer their patrons the lowest-priced form of out of home entertainment, with the average movie ticket – including premium-priced tickets – costing less than it did in 1970, adjusted for inflation.”

Bob Pisano, President and Interim CEO of the MPAA, had this to comment: “It was a strong year at the movies in 2010. Despite a weak economy, shifting, business models, and the ongoing impact of digital theft, we had another record year at the global box office driven by growth outside the US and Canada. In the US and Canada 3D was the driving force. Higher value entertainment continues to make a significant contribution to box office revenues.”

Pisano also said that “the continued theft of movies online will have a sustained adverse impact on movie attendance in the coming years. It’s impossible to compete with free.”

The Founder and Editor-in-Chief of TorrentFreak, site that specializes in everything torrent-related, said that Pisano’s statement makes no sense in this context.

“Does the MPAA chief truly believe that a shaky camcorded version of a movie is somehow depriving movie theaters of visitors?” said Ernesto. Are there millions of people who prefer watching a low quality camcorded version of a movie over a theater visit simply because they can save a few bucks? Pisano is comparing apples and oranges here – and he and his buddies have nearly 32 billion reasons in their back pocket to prove it. It would be the same as saying that a fan of band X won’t go to a concert because he can download a bootleg copy on the Internet instead.”

With record revenues for 2010 the MPAA is still moaning about online piracy and how it is affecting box office revenues. The figures show that people are going to the movies, that they are willing to pay money to see a movie at a theatre instead of pirating it and watching it at home.



Tags: MPAA, Movies, Piracy, Money
About the author: George Norman
George is a news editor.
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Movie Industry Makes More than 30 Billion at the Box Office, Keeps Saying Pirates Lower Movie Attendance
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