Microsoft: Free Stuff with IE9, New Partnership with Yahoo! and AOL
Article by George Norman
On 09 Nov 2011
Here are a couple of news related to Redmond-based software giant Microsoft, news you may want to know about.

The first one is that Microsoft, in celebration of the holiday season, is giving you the chance to win some free stuff. And by “you” I mean “you, the user of Microsoft’s IE9 web browser” or “you, the user who is going to get and install IE9 in order to win the free stuff.” To have the chance to win some free stuff you need only pin certain sites to your Windows 7 taskbar with IE9 (Internet Explorer 9).

Advertising

Here are the things you could win:
  • 3 free months of Slacker Premium Radio
  • 3 free months of AOL Premium Radio
  • 1 free month of Grooveshark Plus (starting with November 11)
  • 1 free month of Hulu Plus (starting with November 25)
  • 1 free movie in your Flixster movie locker (starting with December 1)
  • $5 off a movie ticket from Fandango (starting with December 1)
  • $5 off a Live Nation ticket from Ticketmaster (starting with December 1)
  • One free month of Vimeo Plus (starting with December 1)
  • 20 free horseshoes on The Pioneer Trail (starting with December 1)
  • 1 free month of Pandora One (starting with December 11)

Additional information on how to win free stuff by pinning sites to the Windows 7 taskbar with IE9 and info on how to redeem your prizes is available here. If you’re on Firefox or Chrome and you click the link, you will be invited to install IE9.

Moving on, the second news is that Microsoft has entered a new partnership with Yahoo! and AOL. And more to the point, Microsoft, Yahoo!, and AOL entered an advertising partnership that stipulates that by early 2012 the companies will be able to offer each other’s premium nonreserved online display inventory to their respective advertising customers. Microsoft explained that the partnership will dramatically improve the process of buying and selling premium online display inventory. The partnership is not exclusive, and the three companies will continue to compete with each other.

“Enhancing choice and scale in today’s display advertising market is ‘a rising tide that lifts all boats’,” said Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group. “This partnership will create an opportunity where advertisers and publishers alike can benefit from easier access to — and demand for — high-quality inventory. The fact that we’re joining together to offer this kind of access to quality — yet each with our own differentiated ad offerings — is something that will benefit the market as a whole.”



Tags: Microsoft, Internet Explorer, Yahoo!, AOL, Agreement
About the author: George Norman
George is a news editor.
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