Microsoft Explains Why it Decided to Make MSE Available to Small Businesses
Article by George Norman
On 29 Sep 2010
A few days ago we were announcing that Microsoft decided to make its free security software solution Microsoft Security Essentials (MSE) available free of charge to small businesses. Starting this October, said the Redmond-based software giant, MSE will offer free protection for small businesses – the security software application will protect up to 10 PCs in a small business environment.

“By providing Microsoft Security Essentials to small businesses free of charge, Microsoft extends its commitment to help these companies save money and grow their business by offering no-cost protection from viruses, spyware and other malicious threats,” said Eric Ligman, Global Partner Experience Lead, Microsoft Worldwide Partner Group.

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Group Communications Manager with Microsoft, Eric Foster, has offered a few reasons why Microsoft is making MSE available free of charge to small businesses. The following reasons:

Performance

Some customers are worried that by installing security software, the performance of their machines will be negatively impacted. The good thing is that MSE has been designed to be gentle on system resources; it will not be a resource hog.

Confusion
Trials and annual subscription renewals can prove to be confusing for some customers, said Eric Foster. With MSE the customer does not have to worry about that since MSE is offered free of charge.

Payment barriers
The simple truth of the matter is that in emerging markets, traditional online subscription and payment models do not work. As Foster explained, customer and small business credit is not always readily available in emerging markets.

Cost

Numerous small businesses, just like numerous individual customers, are not willing to part with their hard earned money or simply do not have enough money to pay for security software solutions. MSE provides good protection and does not cost a thing.

“[MSE] will allow small businesses to take advantage of Microsoft’s no-cost antimalware service that will help them save time, save money and remain productive while protecting them from viruses, spyware and other malicious threats. With Microsoft Security Essentials, small businesses with less than 10 PCs can feel safe knowing they are using an industry certified antimalware that utilizes the same core malware protection engine that drives Microsoft’s enterprise solutions solution and is backed by Microsoft’s leading Security Response resources,” said Eric Foster.

If you would like to learn more about Microsoft Security Essentials or download the application, please click here.



Tags: Microsoft, Microsoft Security Essentials
About the author: George Norman
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