Mattel Released a Magic 8 Ball App for Apple's iPhone and Watch

Article by George Norman (Cybersecurity Editor)

on 29 Apr 2015

The Magic 8 Ball toy has been around for 65 years and to celebrate this fact, Mattel rolled out a Magic 8 Ball app for Apple’s iOS mobile operating system and Apple Watch smartwatch.

By releasing this app, the toy manufacturing company is inviting a new generation of players to experience the mystical powers of the Magic 8 Ball.

“Reimagining a classic toy and bringing the fun and engaging gameplay to a new generation is absolutely thrilling for us,” said PJ Lewis, Senior Director, Global Brand Marketing and Design of Mattel. “We're very humbled that the Magic 8 Ball has continued to delight people of all ages. We cannot wait to see players, new and old, download and experience the new version of this iconic toy.”

Magic 8 Ball App – Main Features
  • Speak to ask a question – if you want to ask the mystic ball a question, you can speak it directly into your Apple Watch.
  • Shake or tap for an answer – to get an answer to your question, you need only shake your iPhone or tap on your Apple Watch.
  • Classic answers – the app will return one of 20 classic answers when you ask it a question.
  • Share the fun – thanks to social media integration, you can share funny questions & answers with your Facebook friends.
  • Daily notifications – the app brings up daily thought-provoking questions.
  • Watch personalization – personalize your Watch's Magic 8 Ball with gold and other assorted colors.
  • Availability – the app is available for Apple devices that run iOS 8.2 or newer. It is compatible with iPhone, iPad, and iPod Touch. It provides support for Apple Watch.
“The team at Mattel is thrilled to bring the iconic Magic 8 Ball brand to the digital generation,” said Carlson Choi, Vice President, Digital Initiatives Group. “Developing the Magic 8 Ball App and integrating features designed specifically for Apple Watch, as well as the iPhone, is an essential step in Mattel’s overall strategy of investing in innovation and the digital space.”

Get the Magic 8 Ball app for iOS from Apple’s App Store.



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