Article by George Norman

On 31 Mar 2009

The Macworld Expo that is held at the Moscone Center in San Francisco, USA, is and has always been an independent show, despite the fact that Apple’s attendance has turned it into a real crowd magnet. The 2009 Macworld will forever go down in history as the last time Apple attended, and the first time that Steve Jobs did not hold the keynote speech (Phil Schiller did it instead). With the 2010 Macworld Expo we can expect to start seeing some changes – the first of which has already come to light.

Macworld Expo 2010 will not be held in January, from the 4th to the 8th of the month to be more precise, but in February. The first change regarding the 2010 Macworld expo has already taken place and it refers to the date when it will be held: February 9th to February 13th (check your superstitions at the door, as it is a Saturday, not a Friday the 13th).


The decision to change the date was not made randomly; it has been the result of IDG asking the Mac community on feedback regarding how to keep the event afloat. “As we began the planning process, attendees and exhibitors made it clear that February in San Francisco was the time and location that worked best, so we listened. We firmly believe that these new dates will better meet the needs of everyone participating in Macworld, and are pleased to have been able to respond to this request from the community. The journey toward a new era for Macworld has begun and we are more excited about this ride than ever before,” stated IDG Chief Executive, Mary Dolaher.

If you would like to get additional details regarding the 2010 Macworld Expo, or if you would like to share your opinion on the matter, you can visit the dedicate web page here.



Tags: Apple, Macworld Expo

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