Article by George Norman

On 07 Apr 2009

BayTSP, company that specializes in digital copyright, image trademark, music and text protection and other anti-piracy services, has announced that sports franchises and pay-per-view broadcasters have turned to it in an effort to track down illegal live streams, and shut them down, obviously. It seems that it is getting harder and harder to be an online pirate these days – keep in mind that France adopted the “three strikes you’re out” law, and Sweden implemented IPRED and already made two arrests (details here).

“Since 2006 we’ve seen a steady increase in piracy of sports broadcasts and pay-per-view events, primarily as a result of video streaming technology becoming easier to use. Since broadcasters make the majority of their money from the initial broadcast, they understand the impact that signal theft can have on the bottom line. Pay-per-view broadcasters were some of the first to see the value of Internet streaming technology as a revenue source beyond television. But it only works if viewers subscribe to the event or view it via the authorized sites, which usually include event-related promotions,” explains BayTSP CEO, Mark Ishikawa.


The growing number or live streaming pirates is due to the fact that the technology used to broadcast high definition streams over the internet is affordable and simple to use. What BayTSP can provide the 15 companies that turned towards the Silicon Valley company is a “revolutionary way for digital content owners to track down their valuable online property” – the technology in question is called CAP or Content Authentication Platform.

For the torrent and file sharing fan, the name BayTSP might sound familiar. This is because the company has one other area of activity: it joins BitTorrent swarms, records the IPs of infringers and then sends the info collected to the ISPs (internet service provider). The ISP is then obligated to forward the user a takedown notice.



Tags: Online Piracy, Live Stream, BayTSP, CAP, Content Authentication Platform

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