Kaspersky Lab: We Target the Top 3 Position in the Global Endpoint Security Market
Article by George Norman
On 05 Apr 2011
Kaspersky Lab, company that offers award-winning antivirus and mobile security software for home and corporate users, has some of the best security software solutions out there. The company’s Kaspersky Internet Security 2011 for example has won multiple awards so far and it keeps winning new ones. But I digress by trying to explain that Kaspersky Lab’s products are popular and properly good.

Getting back to the topic at hand, Kaspersky Lab has recently announced encouraged by its good operational results for 2010, this year it will target the top three position in the global endpoint security market. Or to put it in other words, in 2011 Kaspersky wants to become one of the top three IT security solutions providers for endpoint users out there.

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The company explained that it aims to reach this goal by refining its organizational structure. It must be mentioned here that Kaspersky Lab is rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2009.

“This year we are closer than ever before to becoming one of the top three providers of IT security solutions in the global market,” says Eugene Kaspersky, CEO and co-founder of Kaspersky Lab. “In order to achieve this breakthrough we need to maintain our current rate of growth and once again demonstrate that as a company, we have what it takes to retain our competitive edge. By making our organizational structure globally-aligned we expect to achieve our goal of becoming one of the three biggest players in the global market by the end of 2011.”

Kaspersky Lab created a single division tasked with overseeing the product strategy of its consumer products and services, corporate solutions, and technology licensing to other vendors – the company’s three business areas. Petr Merkulov has been appointed to the position of Chief Product Officer and leads the aforementioned division.

“Our goal is to hold leading positions in every sector in which the company operates, and in order to achieve that goal we need to continue actively developing our products and solutions in line with market demands,” commented Petr Merkulov, formerly Head of the Technology Alliances Division. “The company’s extensive international expertise in combating Internet threats is a major advantage when it comes to IT security, and we ensure that this know-how provides real benefits to users of the company’s solutions. With the creation of a single division responsible for product development and services, Kaspersky Lab’s cutting-edge solutions will become even more highly integrated in order to provide our users with comprehensive protection.”

Kaspersky Lab also created a new single division tasked with developing and maintaining the global sales platform and managing sales and marketing in Europe and North America. Steve Orenberg, formerly Managing Director for Kaspersky Lab, Americas, has been appointed to lead this new division; Steve Orenberg’s new title is of Chief Sales Office.

“At present, Kaspersky Lab is a truly international company with a global sales structure. By combining all the sales units into one division, Kaspersky Lab can implement a unified approach to dealing with global partners and clients, thus ensuring a uniformly high level of service for users in every country of the world,” said Steve Orenberg.



Tags: Kaspersky Lab, Security
About the author: George Norman
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