International Data Privacy Day: Your Online Reputation is Important
Article by George Norman
On 28 Jan 2010
Privacy and safety experts will gather today in Washington D.C. because today, the 28 of January, is International Data Privacy Day. In Washington D.C. all these experts will focus on one important topic: the issue of online reputation. As studies have shown, a large number of people have no idea how their online reputation can impact their lives.

They have no idea that by sharing the wrong kind of info via social networking sites, video-sharing sites, blogs, and so on, they can create a negative online reputation. Which will come back to bite them in the ass when they apply for a new job, for example. 70% of US hiring managers rejected candidates because of their online reputation, a study commissioned by Microsoft revealed.


Sharing info about yourself via social networking sites for example is a fun, entertaining way to socialize. You just have to be careful not to share too much. Some information should remain private. Getting back to the job example I mentioned above, here are the main reasons employers reject job candidates.

– The candidate criticized previous employers, coworkers, clients and so on.
– The candidate made inappropriate comments.
– Friends or relatives made inappropriate comments.
– Colleagues or work acquaintances made inappropriate comments.
– You showed that you have poor communication skills. You did this online for everyone to see.
– You posted unsuitable info about yourself, unsuitable videos, photos, etc. I know the picture from Bahamas when you were drunk looked funny, but perhaps posting it online was not such a good idea.

All these reasons were uncovered by a study commissioned by Microsoft. The study was performed on over 1,200 hiring and recruitment managers and 1,200 consumers in the United States, the U.K., Germany and France.

“While use of the Internet has evolved dramatically over the past decade, our understanding of how online personas can affect real-world prospects has not necessarily kept pace,” says Julie Inman-Grant, director of Internet privacy and safety with Microsoft. “You really do need to be vigilant, but at the same time, there is a real opportunity here as well. Fortunately, some simple steps can help ensure your online reputation is an asset rather than a liability.”

Tags: International Data Privacy, Microsoft, Online reputation
About the author: George Norman
George is a news editor.
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