Independent Developers get Cracking on Yahoo! OS
Article by George Norman
On 29 Oct 2008
What do you do when you need to reinvent yourself, to address that sagging popularity issue? Well, if you cannot do it yourself, do not be afraid to let others take a crack at it. That is exactly what Yahoo! has done by launching its Yahoo!! Open Strategy (Y!OS) program.

According to Jay Rossiter, the main goals of Yahoo! Open Strategy are as follows:
1. Allow outside influences to innovate the Yahoo! network
2. Use the power of the users' social relationships
3. Offer users the best web experience by meshing the Yahoo! experience with other web pages


“Today that vision takes another important step forward. We’re officially cutting the ribbon for talented developers everywhere, who are now welcome to come in and access our tools and data so they can build applications for a more customized, social, and relevant Yahoo!! network and beyond,” said Jay Rossiter.

What this means is that any interested developers can now use a whole bunch of resources that were up to this point available only to those working within Yahoo!, such YAP (Yahoo! Applications Platform), YWL (Yahoo! Query Language). An independent developer can now extend his presence on the world wide web by taking advantage of the user base, traffic and content featured on Yahoo!.

It goes without saying that launching Y!OS meant a considerable effort on the part of Yahoo!. Literally hundreds of programmers from various corners of the world worked on this, not to mention the fact that Yahoo! had to collaborate with MySpage, Google, and numerous other companies that make up the dreaded competition.

Jay Rossiter comments: “As of today, developers can start using our newly available data on their own web sites and even start deploying new applications into Yahoo!!. You won’t find these externally developed applications built into your favorite Yahoo!! service just yet — that’s coming soon. But starting today, you could discover new apps either by invitation from a friend or by noticing via your Profile or Messenger updates feed that a connection is using the app.”

Tags: Yahoo!
About the author: George Norman
George is a news editor.
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