Triple A games cost around sixty bucks. Compared to the amount people spend on casual mobile games, which usually ask for 99 cents, that's a lot of money. We'll think twice about parting with $60, but we'll dish out $1 in a heartbeat.

A dollar from this player, a dollar from that player, a dollar from some other player, and soon enough the game makes a ton of money. When a casual mobile game gets it just right and finds a large audience, it can make millions by taking small amounts of money from a large group of players.



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