Google isn’t the only one to proclaim that the way people watch TV is fundamentally changing. A new infographic from Altman Vilandrie & Company and SSI backs this claim by shinning more light on how, where and when Americans watch TV.
"Many experts feel that we have reached the point of 'Peak TV.' While this is mostly a reference to the television content available (the quality and variety of programming has never been better), it also applies to the various ways people are consuming TV. The online TV migration is now undeniable: seven out of ten younger viewers report watching TV shows and movies online on a weekly basis,” says Company Director Jonathan Hurd.
Via Altman Vilandrie & Company.
"Many experts feel that we have reached the point of 'Peak TV.' While this is mostly a reference to the television content available (the quality and variety of programming has never been better), it also applies to the various ways people are consuming TV. The online TV migration is now undeniable: seven out of ten younger viewers report watching TV shows and movies online on a weekly basis,” says Company Director Jonathan Hurd.
Via Altman Vilandrie & Company.