Hasbro To Release Angry Birds Go Toys and Games
Article by George Norman
On 18 Jun 2013
Rovio Entertainment announced that it expanded its agreement with famous toy maker Hasbro. As part of this agreement Hasbro becomes the premier toy licensee for developing Angry Birds-themed toys and physical games. New toys and games based on Angry Birds Go and Angry Birds Star Wars are already planned for the fall of 2013.

And that’s not all. Rovio also announced that it entered into agreements with a few other companies, thus expanding its existing partner base of over 500 companies. Rovio’s latest partners include: Power A (will create a full line of mobile and video game accessories), Thermos (a line of hydration and storage containers), Pez (Angry Birds-themed, collectible candy dispensers), Natrol (multivitamins), Gemmy Industries (Angry Birds-themed Airblown inflatables and Halloween costumes).


On Monday, June 17, Finland-based app developer Rovio Entertainment announced that it entered an expanded agreement with Hasbro, the famous toy maker known for such products as G.I. Joe and Mr. Potato Head. As part of the agreement, Hasbro will be the premier toy licensee for toys and physical games based on the Angry Birds brand. Hasbro now has licensing rights worldwide.

New toys and games will hit the market this fall. These new toys and games will be based on Angry Birds Star Wars and the upcoming Angry Birds Go game that’s still shrouded in mystery.

“We are delighted to have Hasbro onboard as a key licensee,” said Teemu Suila, COO, Rovio Entertainment. Commenting on the announcement, Naz Cuevas, SVP, Global Consumer Products Licensing said, “We have exciting projects lined up for 2013 and beyond, and Hasbro is the ideal preferred licensee to anchor the program, expand our retail reach and delight our fans.”

“Angry Birds is one of the most recognizable entertainment franchises in the world and we’re thrilled Rovio has chosen Hasbro as its premier toy and game licensee,” said John Frascotti, Chief Marketing Officer, Hasbro. “With the new Angry Birds Go! property and additional upcoming collaborations between the companies, Hasbro looks forward to delivering more innovative Angry Birds toys and games to kids and families across the globe.”

On the same day, Monday, June 17, Rovio announced that it is partnering with great companies and has expanded its licensing team dedicated to its consumer products business. Rovio entered into partnerships with key partners in the licensing business, thus expanding its partner base of over 500 companies. Rovio’s latest partners include Power A, Thermos, Pez, Natrol, and Gemmy Industries.

“We are thrilled to have these companies onboard with us. We are committed to developing great products for our fans with our dedicated partners, resulting in even deeper retail integrations,” said Naz Cuevas, SVP, Global Consumer Products Licensing, Rovio Entertainment.

Tags: Rovio, Angry Birds, Angry Birds Go, game, Hasbro
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